This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing, Messaging, and Apps
The Rise of the Second Screen: Statistics, Trends, And Marketing Tips
The integration of second screen usage into our daily lives has revolutionized the way consumers interact with television and digital content. This convergence has opened up new vistas for marketers to engage with their audience. Let’s delve into the statistics that illustrate the impact of second screens on consumer behavior and outline strategies for marketers to tap into this trend.…
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Sales Enablement, Automation, and Performance
Xant: Revolutionizing Sales Productivity with AI-Powered Playbooks
Organizations face numerous challenges when it comes to optimizing their sales processes, engaging prospects effectively, and ultimately driving revenue growth. Sales teams often struggle with managing lead follow-up, prioritizing activities, and ensuring consistent performance across the board. However, there is a solution that can help overcome these obstacles and propel sales teams to new heights of success. Xant (formerly InsideSales)…
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Content Marketing
The High Cost of Web Design Failures is Too Common
When you read these two statistics, you’re going to be shocked. More than 45% of all businesses don’t have a website. And of the DIY’s (Do-It-Yourselfers) that embark on building a site, 98% of them fail in publishing one at all. This doesn’t even count the number of businesses that have a website that simply isn’t driving leads… which I…
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Advertising Technology
NetLinePortal: Capture B2B Buyer Intent with the Largest CPL Marketplace
B2B marketers face an increasingly uphill battle: engaging the right buyers at the right time with content that converts. Whether you’re managing in-house campaigns or leading demand gen efforts for clients, the challenge remains the same—delivering high-quality, intent-driven leads that turn into pipeline. Most lead generation efforts struggle because they rely on static lists, broad targeting, or outdated performance models.…
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Sales and Marketing Training
How to Protect Your Business from the Growing Threat of Invoice Fraud in the Martech Era
The average enterprise uses well over 100 tools across its stack—each one potentially requiring a license, subscription, or recurring service contract. Combine this sprawling martech ecosystem with decentralized teams, automated accounting systems, and often fragmented procurement workflows, and you have the perfect breeding ground for a growing threat: fraudulent invoicing scams. These scams are no longer limited to crude phishing…
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Sales and Marketing Training
Goodhart’s Law: When Marketing Is Not About “Making Money”
If two words in this industry make me groan and walk away, it’s the phrase making money. Marketing technology has advanced extraordinarily, giving brands unprecedented tools to target, engage, and convert customers more efficiently than ever. AI-driven analytics, hyper-personalized messaging, and automated customer journeys can guide prospects seamlessly from awareness to purchase with remarkable precision. But as marketing becomes more effective…
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Analytics & Testing
How the Automotive Standards Council Built an Industry‑Wide GA4 Specification and Why Every Retail Vertical Should Do the Same
When Google sunset Universal Analytics in July 2023, automotive retailers were left with a mess of incompatible data streams. Each vendor tracked engagement differently. A form_submit event might mean one thing on a website platform and something completely different on a digital retailing tool. Without standardization, analytics became fragmented, advertising effectiveness declined, and decision-making suffered. Enter the Automotive Standards Council…
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Content Marketing
How Much Does It Cost to Outsource Your Brand’s Social Media in 2025?
As businesses increasingly rely on social media marketing (SMM) to connect with audiences, outsourcing these efforts to agencies or third-party providers has become a pivotal strategic choice. U.S. social media ad spending grew by 13.5% to $82.88 billion in 2024 and is projected to reach $230 billion in 2025—outsourcing can offer expertise and efficiency. AgencyAnalytics But what does outsourcing social…
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Analytics & Testing
Affinity: Leverage Your Network To Close More Deals With This Relationship Intelligence Platform and Analytics
The average customer relationship management (CRM) solution is a pretty static platform… a database of connections, their activities, and; perhaps, some integrations with other systems that provide additional insight or marketing opportunities. Simultaneously, every connection in your database has strong, influential connections to other consumers and business decision-makers. This extension of your network is untapped, though. What is Relationship Intelligence?…
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Content Marketing
WordPress: How to Add Custom Content After the First Post on a WordPress Homepage
There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads after the first post. This can generate income while potentially offering personalized content to readers. Call-To-Action: After presenting the first…
