This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How Do Companies Benefit From Internal Social Platforms?
There’s a growing movement to bring the advantages of social networks to corporations. I recently researched this topic during a social networking session with the IABC, and the findings are worth exploring further. Business Cases for Internal Social Platforms Monitor and Drive Corporate Strategies: Internal social networks help ensure that employees, teams, and projects align with the corporate vision. Flatten…
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Subscribe to Martech Zone on Apple News!
Keeping up with the latest marketing technology trends requires seamless access to industry insights—whenever and wherever you need them. That’s why Martech Zone is now available on Apple News, delivering cutting-edge marketing, advertising, and sales technology updates directly to your iPhone or iPad. Why Apple News? Convenience Meets a Wide Audience Apple News is the go-to platform for millions of…
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WordPress: How to Add Custom Content After the First Post on a WordPress Homepage
There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads after the first post. This can generate income while potentially offering personalized content to readers. Call-To-Action: After presenting the first…
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The Rise of the Second Screen: Statistics, Trends, And Marketing Tips
The integration of second screen usage into our daily lives has revolutionized the way consumers interact with television and digital content. This convergence has opened up new vistas for marketers to engage with their audience. Let’s delve into the statistics that illustrate the impact of second screens on consumer behavior and outline strategies for marketers to tap into this trend.…
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Navigating the Risks and Rewards of Custom GPT-Powered Content
In the digital age, where voices crowd the internet like stars in the night sky, standing out demands not just brilliance but authenticity. Welcome to the double-edged universe of Custom GPTs, where the power to tailor content with precision meets the shadows of potential misuse and misunderstanding. Imagine wielding a tool so adept it can echo your voice, style, and…
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WordPress Sidebar Widget and Shortcode for Playing Podcasts
If you’ve ever utilized the default RSS widget for WordPress and entered a Podcast RSS feed, you’ll notice that it only displays the title and description. That’s because the iTunes standard for podcast feeds adds additional tags for the image associated with a podcast as well as the location of the podcast file itself. Despite WordPress having its own audio…
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BoldSign: Powerfully Simple eSignatures for Modern Teams
When your business relies on getting documents signed quickly, securely, and with minimal friction, legacy eSignature solutions can hinder progress with clunky interfaces, limited functionality, or hidden costs. Whether you’re closing deals, onboarding clients, or managing compliance, your eSignature platform needs to be fast, intuitive, and flexible enough to fit your workflow—not the other way around. BoldSign BoldSign is a…
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Why Should Your Company Invest In A Social Media Management Tool?
Social media management tools are software platforms that help businesses manage, schedule, and analyze their social media marketing efforts across multiple platforms. 87% of marketers reported using social media management tools to manage their social media presence. Social Media Examiner Social media management and social media marketing are related but distinct concepts. Social media management refers to the process of…
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Ongage: An Email Marketing Platform That Lets You Change Your Sender (SMTP, MTA)
Email Service Providers (ESPs) offer a comprehensive solution for email marketing, combining design, list management, tracking, and the all-important sending engine. Even the best ESPs can face challenges, mainly when IP reputation or deliverability issues arise. In a shared IP environment, a client may need to migrate to a new provider because other senders on the same IP address are…
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Relo: It’s Time to Take the Guesswork Out of Sports Marketing Measurement
It’s the time of year for predictions-focused articles, and it doesn’t take great foresight to state that most will center on artificial intelligence (AI) to do the job smarter and quicker, and/or analytics that confirm that sponsorship buys being made are wise investments. With the rapid changes occurring in the sports marketing industry, those are the important topics to track.…
