This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
How to Use Video to Boost Customer Engagement
If you spend any amount of time online, it’s almost impossible to avoid videos—videos of cats, celebrities, songs, Internet memes, and much, much more. Videos are an extremely effective way of communicating with and engaging people, so it’s no wonder that more and more businesses are trying to figure out what role video will play in their own marketing mix.…
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Customer Data Platforms
GetProspect: Find B2B Email Addresses and Manage Prospect Lists for Lead Generation
Finding accurate business contacts can feel like searching for a needle in a haystack. Sales professionals, marketers, recruiters, and business developers know how crucial it is to have a reliable tool that provides valid contact data in a timely manner for LeadGen. What if there was a platform that could help you uncover high-quality leads with just a few clicks,…
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Advertising Technology
Audiomob: Ring In The New Year’s Sales With In-Game Audio Ads
Audio ads provide an effective, highly targeted, and brand-safe way for brands to cut through the noise and boost their sales in the New Year. The rise of audio advertising is relatively new in the industry outside of radio but is already creating a huge buzz. Amongst the clamor, audio ads in mobile games are carving out their platform; disrupting…
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Sales Enablement, Automation, and Performance
Cold Calling: 10 Steps To Master One of the Most Feared Sales Tactics
Cold calling works, but for many sales professionals, it remains one of the most uncomfortable parts of the job. Picking up the phone to reach someone who’s not expecting your call can feel intimidating or even intrusive. But it doesn’t have to be that way. A great phone call is possible when you approach it with preparation, empathy, and curiosity.…
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Social Media & Influencer Marketing
What 2023 TikTok Trends You Should Pay Attention To
At its current growth rate, TikTok’s popularity has outstripped Instagram by a long shot, and it is slated to surpass Snapchat. Brands, content creators, and marketers must now make it a top priority to stay on top of TikTok trends to monetize TikTok users. TikTok was the most downloaded app in 2022 and the average TikTok user spends 95 minutes…
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Marketing Tools
Airgram: Improve Your Meeting Productivity By Automating Your Marketing and Client Meeting Notes
With Elon Musk’s purchase of Twitter, he’s been forced to take some drastic actions to cut costs, increase employee productivity, and protect the future of the platform. It should come as no surprise that a leaked internal memo from Musk on increasing productivity has a huge focus on meetings. To paraphrase, his six keys to insane productivity are: Avoid large…
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Content Marketing
6 Steps To Reimagining An Effective Content Calendar For the New Year
Getting content right is easier said than done. For small businesses in particular, the act of setting up a coherent content schedule that’s bound to inspire your customers and generate leads can be time-consuming and difficult to pull off. However, with the right content calendar in place, the challenge of generating the right level of appeal to your audience can…
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E-commerce and Retail
JustUpsell: Increase Your Average Order Value With A Simple Shopify Cart Checkbox Upsell
There’s a psychology to purchases that most brands ignore, known as foot-in-the-door. The tactic is this: Once a prospect has overcome whether or not to make a purchase, they’re more likely to say yes to an additional expense. Trust is the biggest hurdle with online purchases, and once you overcome the trust factor, upselling or cross-selling requires far less effort.…
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Mobile Marketing, Messaging, and Apps
Promote your Brand at Conferences with a Custom Laptop Skin
Standing out is crucial for business and personal branding; first impressions matter more than ever. For professionals like outbound sales reps, public speakers, and DJs—who often work in front of audiences—a unique and eye-catching laptop skin can be an unexpected yet powerful branding tool. It’s an opportunity to showcase your style and communicate your brand message whenever you open your…
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Customer Data Platforms
Referral Factory: Launch and Run Your Own Referral Marketing Program
Any business with limited advertising and marketing budgets will tell you that referrals are their most lucrative channel for acquiring new customers. I love referrals because the businesses that I’ve worked understand my strengths and can recognize with their colleagues need assistance that I can provide. Not to mention that the person referring me is already trusted and their recommendation…
