This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Customer Data Platforms
Top 8 Loyalty Program Ideas You Need to Try in 2024
Is investing in customer loyalty still a good idea? Sure, if you know which strings to pull. Find out which strategies work in 2024 – get inspired with our list of the most creative and innovative loyalty program ideas. What is Customer Loyalty? Customer loyalty refers to the ongoing, positive relationship between a customer and a brand, characterized by repeated…
- E-commerce and Retail
Lyve: Boost Your Shopify’s Store Conversion Rates with AI-Powered Shoppable Video
In the ever-evolving landscape of e-commerce, shoppable video has emerged as a powerful tool for engaging customers and driving sales. What is Shoppable Video? Shoppable video is a groundbreaking technology that’s reshaping the online shopping landscape. It seamlessly combines entertainment with commerce, allowing viewers to interact with and purchase products directly from video content utilizing artificial intelligence (AI). This immersive…
- Customer Data Platforms
Referral Factory: Launch and Run Your Own Referral Marketing Program
Any business with limited advertising and marketing budgets will tell you that referrals are their most lucrative channel for acquiring new customers. I love referrals because the businesses that I’ve worked understand my strengths and can recognize with their colleagues need assistance that I can provide. Not to mention that the person referring me is already trusted and their recommendation…
- Content Marketing
6 Steps To Reimagining An Effective Content Calendar For the New Year
Getting content right is easier said than done. For small businesses in particular, the act of setting up a coherent content schedule that’s bound to inspire your customers and generate leads can be time-consuming and difficult to pull off. However, with the right content calendar in place, the challenge of generating the right level of appeal to your audience can…
- Paid and Organic Search Marketing
Why Website Speed Matters and 5 Ways to Improve Your Pagespeed
Have you ever given up on a slow-loading webpage, tapping the back button to find the information you were looking for elsewhere? Of course, you have; everyone has at one point or another. 40% of people abandon a website that takes more than 3 seconds to load. 47% of consumers expect a web page to load in 2 seconds or…
- Customer Data Platforms
Krateo.ai: Spring Data Cleaning Means Deeper Consumer Understanding
Consumer data is a mess. Think of an aged house in a run-down neighborhood with an overgrown yard. And inside, it’s even worse. Cobwebs, falling shutters, peeling wallpaper, musty furniture. Yeah…that’s the condition of data these days. So, as we roll toward Spring, maybe it’s time we started looking at your data as a project that needs attention. Consumer data…
- Email Marketing & Automation
The Essential Email Campaigns Every B2C Marketer Must Launch (And How to Get Them Right)
For B2C businesses, email remains one of the most direct and profitable marketing channels. While social media and paid advertising capture attention, email earns trust and drives conversions. To fully capitalize on email’s potential, B2C marketers must move beyond simple newsletters and embrace automated, behavior-triggered campaigns that create seamless customer experiences. Below are the seven types of emails every B2C…
- E-commerce and Retail
Detecting Your Prospect’s Buying Triggers: Lessons from the Mall
One of the most frequently asked questions I hear is: How do you determine which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer, of course, is that it depends on where your prospect is in the buying cycle.…
- Social Media & Influencer Marketing
What Is A Social Media Management System?
A Social Media Management System (SMMS) is a multifaceted tool designed to streamline and enhance an organization’s social media presence across various platforms. This system is an organization’s central social media interaction hub, not just a marketing platform. With a SMMS, organizations can publish content, monitor engagement, analyze data, and manage customer interactions, providing a comprehensive solution across departments: Account…
- Social Media & Influencer Marketing
How Might Augmented Reality Affect Influencer Marketing?
COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are increasingly tuning into influencers for how-to videos on anything, from trying on lipstick to playing our favorite video games. For more on the effect of the pandemic on influencer marketing and pricing, see our recent…
