This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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InVideo: Create Custom Professional Videos For Social Media Within Minutes
Both podcasting and video are amazing opportunities to interact with your audience in a far more engaging and entertaining manner, but the creative and editing skills needed can be far outside most businesses’ means – not to mention the time and expense. InVideo has all of the features of a basic video editor, but with the added features of collaboration…
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How Might Augmented Reality Affect Influencer Marketing?
COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are increasingly tuning into influencers for how-to videos on anything, from trying on lipstick to playing our favorite video games. For more on the effect of the pandemic on influencer marketing and pricing, see our recent…
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How 40+ Technologies Are Reshaping the Restaurant Industry
Running a successful restaurant has always been a balancing act—one that involves far more than just serving great food. Operators must juggle fluctuating ingredient costs, razor-thin margins, unpredictable foot traffic, labor shortages, and increasingly complex health and safety regulations. Meanwhile, customer expectations continue to rise. Diners want faster service, personalized experiences, and frictionless ordering, whether they’re in the dining room,…
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Osum: Enhance Your Business Strategy with Advanced AI Market Research Solutions
The significance of timely and insightful market research cannot be overstated. Traditional methods, often labor-intensive and outdated, can lead to lost opportunities and misguided decisions. Osum, a cutting-edge AI-driven platform, emerges as a solution, redefining how market research is conducted and utilized for strategic decision-making. Osum AI-Driven Market Research Osum offers a suite of tools designed to streamline and enhance…
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Mastering Webinar Marketing: Strategies to Engage and Convert Intent-Driven Leads
Webinars have emerged as a powerful tool for businesses to connect with their audience, generate leads, and drive sales. Webinar marketing has the potential to transform your business by providing an engaging platform to showcase your expertise, build trust, and convert prospects into loyal customers. This article will delve into the essential components of a successful webinar marketing strategy and…
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How To Use CSS Sprites With Light And Dark Mode
CSS sprites are a technique used in web development to reduce the number of HTTP requests made by a web page. They involve combining multiple small images into a single larger image file and then using CSS to display specific sections of that image as individual elements on the web page. The primary benefit of using CSS sprites is that…
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Referral Factory: Launch and Run Your Own Referral Marketing Program
Any business with limited advertising and marketing budgets will tell you that referrals are their most lucrative channel for acquiring new customers. I love referrals because the businesses that I’ve worked understand my strengths and can recognize with their colleagues need assistance that I can provide. Not to mention that the person referring me is already trusted and their recommendation…
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From Unaware to Raving Fan: Decoding the 8 Stages Of The E-commerce B2C Buyer’s Journey
In the bustling world of e-commerce, the journey from discovering a product online to becoming a loyal advocate involves a series of strategic stages. This pathway not only defines the consumer experience but also shapes the success of online businesses. While niche, a product like glass trophies offers an intriguing perspective for examining this journey, showcasing how targeted efforts at…
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Printify: The Rise of Print-on-Demand (POD) in Merchandise, Fashion, and Accessories
The print-on-demand (POD) business model has revolutionized the print, fashion, and accessories industry. Traditionally, businesses had to manage extensive inventories, large warehouses, and significant upfront capital investments. However, this is no longer the case with the advent of POD technology. This innovative approach allows businesses and individuals to offer customized products, such as clothing and accessories, without the burden of…
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What Is A Social Media Management System?
A Social Media Management System (SMMS) is a multifaceted tool designed to streamline and enhance an organization’s social media presence across various platforms. This system is an organization’s central social media interaction hub, not just a marketing platform. With a SMMS, organizations can publish content, monitor engagement, analyze data, and manage customer interactions, providing a comprehensive solution across departments: Account…
