This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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6 Steps To Reimagining An Effective Content Calendar For the New Year
Getting content right is easier said than done. For small businesses in particular, the act of setting up a coherent content schedule that’s bound to inspire your customers and generate leads can be time-consuming and difficult to pull off. However, with the right content calendar in place, the challenge of generating the right level of appeal to your audience can…
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Google Tag Manager: How To Fire A Trigger Every Nth Page View (Sampling)
The paradoxical impact of adding tools to a website is reminiscent of a well-known phenomenon in science: The Observer Effect. The Observer Effect means the act of observing a system will influence what is being observed. Just as the act of observing can inadvertently alter the results of an experiment, incorporating tools intended to optimize a website can sometimes have…
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Conversica: Turning Customer Interest into Real Conversations with AI Agents
Modern businesses invest heavily in marketing and customer engagement—launching ads, hosting events, sending emails, and producing content. But too often, those efforts stop short of what really matters: authentic conversations with customers and prospects. Without personalized follow-up, leads stall, service requests linger, and opportunities go unnoticed. The opportunity lies in bridging this gap. Companies that can scale meaningful conversations across…
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Artixty: Maximize Your Efficiency with Beautiful Royalty-Free Business Templates from $19!
Businesses, agencies, and graphic designers constantly seek ways to boost efficiency and reduce costs. One solution that has emerged is the utilization of royalty-free graphic templates. I’m working with an incredible graphic designer who has worked with me for over a decade… and we save a lot of back-and-forth, time, and ultimately, money by finding a graphic template for him…
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What 2023 TikTok Trends You Should Pay Attention To
At its current growth rate, TikTok’s popularity has outstripped Instagram by a long shot, and it is slated to surpass Snapchat. Brands, content creators, and marketers must now make it a top priority to stay on top of TikTok trends to monetize TikTok users. TikTok was the most downloaded app in 2022 and the average TikTok user spends 95 minutes…
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How Businesses are Getting Customers with Pokémon Go
When Pokémon Go took the world by storm last year, it didn’t just get players off the couch—it got them walking through the doors of local businesses. The mobile augmented reality (AR) game, which uses real-world locations as in-game landmarks, has created unexpected opportunities for retailers, restaurants, and other brick-and-mortar shops to capture new customers. A recent survey of 500…
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Ecommerce: 50 Essential Elements for an Optimized and High-Conversion Product Detail Page
A Product Detail Page (PDP) is the dedicated page on an E-commerce website where customers can find all the relevant information about a specific product. This page is a digital storefront, offering a comprehensive overview of the product’s features, benefits, specifications, pricing, and purchasing options. A well-optimized PDP informs potential buyers and enhances their shopping experience, builds trust, and ultimately…
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5 Reasons for B2B Marketers to Incorporate Bots In Their Digital Marketing Strategy
The internet conveniently describes bots to be software applications that run automated tasks for companies over the internet. Bots have been around for quite some time now, and have evolved from what they first used to be. Bots are now tasked with carrying out a wide array of tasks for a diverse list of industries. Regardless of whether we are…
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Audiomob: Ring In The New Year’s Sales With In-Game Audio Ads
Audio ads provide an effective, highly targeted, and brand-safe way for brands to cut through the noise and boost their sales in the New Year. The rise of audio advertising is relatively new in the industry outside of radio but is already creating a huge buzz. Amongst the clamor, audio ads in mobile games are carving out their platform; disrupting…
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Extensis: Streamlining Global Asset Management with a Focus on Font Compliance and Licensing
With large, globally dispersed creative teams, the intricacies of font usage, license adherence, and risk management in creative projects often pose operational hurdles, demanding a solution that organizes assets and proactively mitigates legal and operational risks. Extensis has established itself as a leader through its Creative Intelligence Suite. This suite is a comprehensive solution designed to streamline creative operations and…
