This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales Enablement, Automation, and Performance
The Utopian Future of Channel Selling
Channel partners and Value-Added Resellers (VARs) are the redheaded stepchildren (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first to be held accountable for meeting their quotas. With limited marketing budgets and outdated sales tools, they struggle…
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Analytics & Testing
Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business
One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve. We were recently working with an enterprise fashion fulfillment company that was…
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Content Marketing
Queue-it: Add A Virtual Waiting Room To Your Website To Manage High Traffic Surges
We can’t take orders… site is down because it’s getting crushed with traffic. These is never the words you want to hear if you’ve ever been part of a product launch, an online sale, or selling tickets to an event… the inability to scale your infrastructure as fast as demand hits your site is a disaster for several reasons: Visitor…
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Paid and Organic Search Marketing
Why Website Speed Matters and 5 Ways to Improve Your Pagespeed
Have you ever given up on a slow-loading webpage, tapping the back button to find the information you were looking for elsewhere? Of course, you have; everyone has at one point or another. 40% of people abandon a website that takes more than 3 seconds to load. 47% of consumers expect a web page to load in 2 seconds or…
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Content Marketing
When Should Your Corporate Website Get a Redesign?
A company’s website is one of its most valuable digital assets. It serves as the face of the brand, a primary marketing tool, and a key driver for lead generation, sales, and customer engagement. However, as business priorities shift and technology evolves, a website can quickly become outdated, ineffective, or even detrimental to an organization’s goals. Determining the right time…
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Content Marketing
WordPress: How To Insert An Ad Slot Halfway Into A Page Or Post
If you’ve been browsing my site this week, you may see some ads that don’t quite fit right. I’m working on getting everything working correctly and have most of it corrected. I’m doing this to increase monetization on the site rather than being dependent on Google Adsense and clogging your view of the content with pushy and obnoxious advertising. One…
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Content Marketing
WordPress: Ajax Search Pro Provides Live Search Results With Autocomplete
Navigating a website and finding the needed information quickly and efficiently can often be a frustrating experience for users. With the vast amount of content available online, users expect instant, relevant, and accurate internal search results. Websites that fail to meet these expectations may see increased bounce rates and decreased user engagement, which can impact overall sales and marketing efforts.…
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Analytics & Testing
How Executives Can Leverage Data Analytics to Enhance Performance
The falling cost and growing sophistication of data analysis methods have allowed even new startups and small businesses to enjoy the benefits of superior insight and enhanced understanding. Data analytics is a powerful tool that has the potential to enhance efficiency, improve customer relationships, and ensure that businesses can identify and resolve potential issues with greater ease. Learning a little more about…
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Artificial Intelligence
Three Ways AI Can Help Businesses Deliver Non-Linear Customer Service
Traditionally, most customer journeys have been linear. Customers contact support and go through a step-by-step process with little room for personalized responses. This conventional approach failed to account for individual customer needs, and in an era where customer expectations are far more dynamic, these linear models don’t deliver results. A non-linear approach to customer service places artificial intelligence (AI) at…
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Social Media & Influencer Marketing
The 6 Myths of Social Media Marketing in 2024
I have a good friend who owns a home services business that I’ve helped over the years. He often tells me how his competitors are all over social media and he feels left behind because his company isn’t publishing there consistently. While social media has become integral to many businesses’ digital marketing strategies, the landscape has evolved significantly in recent…
