This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Local SEO: Mistakes To Avoid With Your Organic Search in 2024
This week, I visited the grand opening of a new restaurant in our town after seeing some of the business’s carefully placed signage up and down the main intersections around them. However, they left out the best-performing signage today: having an online presence on maps and local organic search results… for free. After my wife and I had a delicious…
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The Future Of Customer Loyalty Programs
Customer loyalty programs have been a mainstay of brand interactions with consumers through the decades. In the early days of customer loyalty programs, brands focused on their best customers and offered rewards to increase their share of wallet. For example, the American Airlines AAdvantage program was designed to motivate the 2% of customers who contributed 25% or more of the…
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How Executives Can Leverage Data Analytics to Enhance Performance
The falling cost and growing sophistication of data analysis methods have allowed even new startups and small businesses to enjoy the benefits of superior insight and enhanced understanding. Data analytics is a powerful tool that has the potential to enhance efficiency, improve customer relationships, and ensure that businesses can identify and resolve potential issues with greater ease. Learning a little more about…
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The Hidden Weaknesses in Your MarTech Stack: Identifying and Eliminating Single Points of Failure
Marketing technology (MarTech) stacks power modern customer acquisition, engagement, and retention strategies. From automation platforms and customer data systems to analytics tools and content delivery networks, these interconnected systems form the digital nervous system of most marketing organizations. But with that complexity comes fragility. A single failure—be it from a SaaS outage, data loss, or security breach—can send cascading disruptions…
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Hexomatic: Unlock the Power of No-Code Web Scraping and AI Automation
Businesses are constantly seeking ways to streamline their processes, automate tedious tasks, and harness the power of data. However, many are drowning in manual work, copy-pasting data, and relying on complex enterprise tools or expensive consultants. What if a solution could help businesses of all sizes tap into the internet as their own data source and automate hundreds of sales,…
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iPhone vs. Android Users: Why It Matters and How To Target Each (Updated for 2024)
For businesses and marketers looking to reach mobile consumers, it’s crucial to understand the key differences between iPhone and Android users. While both groups rely heavily on smartphones, notable variations in their demographics, behaviors, and motivations can impact how best to engage them. Let’s take a deep dive into the data to uncover actionable insights. iPhone vs. Android: Market Share…
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12 Ways To Drive Quality Traffic To Your E-commerce Website
Most businesses and industries today are subjected to change and the eCommerce industry is not an exception. Since the advent of modern business practices and path-breaking technology, the industry has to be prepared to evolve to stay relevant. So why is quality traffic important? Traffic is one of the key indicators of business growth and performance. Attracting your existing audience…
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WordPress: How To Insert An Ad Slot Halfway Into A Page Or Post
If you’ve been browsing my site this week, you may see some ads that don’t quite fit right. I’m working on getting everything working correctly and have most of it corrected. I’m doing this to increase monetization on the site rather than being dependent on Google Adsense and clogging your view of the content with pushy and obnoxious advertising. One…
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Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process
Lead generation (LeadGen) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the issue is rarely marketing volume or sales hustle; it’s a loose definition of what a real lead is. Tightening that definition requires discipline and the smart use of automation, CRM…
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Putting Yourself Out There: Navigating Criticism and Negativity
Sharing your voice online, whether through a blog, video, podcast, or even social media, opens you up to a world of possibilities: connecting with like-minded individuals, sparking conversations, and contributing to the online community. However, it also exposes you to the inevitable reality – negativity and criticism. While the internet allows for diverse perspectives and healthy debate, it can also…
