This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Why Your Marketing Department Needs To Invest In An Internal Communication Strategy
Every week, our company gets together for a company call where we discuss each client and the work that we’re getting done. It’s a critical meeting… we often identify sales opportunities to upsell clients, we identify fantastic work that we should be promoting with our marketing, and we educate one another on solutions, tactics, and strategies to get the job…
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The Greatest Rewards Come With The Most Effort
As a 49-year-old, this article is going to forever label me as a curmudgeon. I hope, through this, that I open your mind to a different way of thinking about marketing, technology and our lives in their entirety. I’m not, by any sense of the world, a visionary nor am I a wealthy entrepreneur. I am, however, a delighted, stable…
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The 8 Types of Social Media Villains and How You Should Respond To Them
We’ve all had them – the villain that growls and snarls all over your comments – angering your other visitors and generally producing mayhem. It’s pretty stressful, but there is a way to thwart the evil social media villain. In the dynamic realm of social media, where conversations are rapid, opinions are shared freely, and information travels at the speed…
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Brandmentions: Reputation Monitoring, Sentiment Analysis, and Alerts for Search and Social Media Mentions
While most marketing tech platforms for reputation monitoring and sentiment analysis are focus purely on social media, Brandmentions is a comprehensive source for monitoring any or all mentions of your brand online. Any digital property that’s linked to your site or mentioned your brand, product, hashtag, or employee name… is monitored and tracked. And the Brandmentions platform provides alerts, tracking,…
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Five Business Phone Practices That Damage Your Brand
Running a small business is difficult and stressful. You are constantly wearing multiple hats, putting out fires, and trying to make every dollar stretch as far as possible. You are focusing on your website, your finances, your employees, your customers, and your brand and hoping you can make good decisions every time. Unfortunately, with all the directions small business owners…
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Reimagine Your Customer Experiences by Looking Through the Lens of Virtual Options
Leaders who have looked through the lens of virtual options have identified viable opportunities to build fascinating virtual businesses in categories where the virtual previously never played a part. Whether looking at real estate or exercising, holding meetings or talking to the pediatrician, getting help with our taxes or tutoring for math, the spectrum of disruptive innovation categories is wide…
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Google Ads Rotating Ads: A Strategic Guide for Creative Testing and Optimization
Google Ads gives marketers powerful control over how ads are served within an ad group. Yet, many campaigns underperform simply because advertisers fail to align their rotation settings with their campaign objectives. Google Ads still offers two key rotation modes: Optimize and Rotate indefinitely. Used strategically, these settings can unlock faster creative insights, reduce ad fatigue, and improve both cost…
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Custom CMS Development: 4 Content Management Trends To Consider
As an enterprise grows, the volume of produced content also grows, requiring new technology tools to help handle the increasing business complexity. However, Only 25% of enterprises have the right technology for managing content across their organizations. Content Marketing Institute, Content Management & Strategy Survey At Itransition, we believe that developing a custom CMS tailored to an enterprise’s needs and…
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Underrated Link Building Tactics That Still Pack a Punch in 2024
A strong online presence is crucial for any business hoping to succeed. While a well-designed website and engaging content are essential, they won’t do much good if your site is buried in search results. That’s where link building comes in. Table of ContentsWhat is Link Building?Anatomy of a LinkBacklink Quality FactorsRelevanceAuthorityTrustworthinessAnchor TextLink PlacementLink AttributesLink VelocityAvoid Link Schemes and Buying LinksBest…
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PageAdviser: AI-Driven SEO Recommendations and Suggestions
Demandwell is on a mission to revolutionize how marketers grow their business with SEO, by leveraging a powerful trifecta: Generative AI – GenAI Tools that deeply understand written language and its context. SEO Data – Industry-specific subject matter & proprietary data that drives decision-making. Personalization – Contextual understanding of your business, your data, and your goals. Our AI Writer is…
