This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Tools
Hive: Collaborative, Efficient Campaign and Workflow Management for Marketing Teams and Agencies
Marketing teams and agencies increasingly recognize the importance of robust project management platforms to scale their operations efficiently. With the burgeoning demand for more personalized and diverse marketing strategies, these teams face the challenge of managing complex projects, often with tight deadlines and multiple stakeholders. Companies who adopt project management practices report 27% higher performance in achieving their marketing goals.…
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Analytics & Testing
The Power of Data: How Leading Organizations Leverage Data As A Competitive Advantage
Data is the current and future source of competitive advantage.Borja Gonzáles del Regueral – Vice Dean, IE University’s School of Human Sciences and Technology Business leaders completely understand the importance of data as a fundamental asset for their business growth. Although many have realized its significance, most of them still struggle to understand how it can be utilized to derive…
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Marketing Tools
Vectr: Create Logos, Convert Images, and Collaborate With AI in Real-Time
Designing professional graphics doesn’t need to be hard or expensive. But for many creators, marketers, and entrepreneurs, traditional vector design tools can feel like a wall of complexity—with steep learning curves, bloated software, and disconnected workflows. Whether you’re trying to convert an image to SVG, create a scalable logo, or collaborate with your team, the friction of old-school design tools…
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Content Marketing
How To Use CSS Sprites With Light And Dark Mode
CSS sprites are a technique used in web development to reduce the number of HTTP requests made by a web page. They involve combining multiple small images into a single larger image file and then using CSS to display specific sections of that image as individual elements on the web page. The primary benefit of using CSS sprites is that…
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Paid and Organic Search Marketing
How To Find An SEO Consultant: Navigating Promises and Realities of Search Engine Optimization in 2024
Search Engine Optimization (SEO) stands as a cornerstone for success, driving visibility, engagement, and conversions. It’s one of the few channels where the user provides the intent to purchase or research a purchase online. As search engines become dominant as the medium between the consumer and the brand, search engine optimization exploded in growth as an industry. The industry has…
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Marketing Tools
Mangools: A Collection of Elegant SEO Tools For Optimizing Your Site for Search Engines
Search results are an ideal channel for acquiring meaningful, intent-driven traffic to your business online. Of course, businesses and marketers face the challenge of optimizing their websites amidst ever-evolving search engine algorithms and; quite honestly, a rather questionable SEO industry where consultants either don’t keep up or ignore the needs of the business altogether as they look to just game…