This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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7 Mistakes You’ll Make in Marketing Performance
According to Gartner, CMO budgets are decreasing as marketers struggle with fiscal maturity. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to continue to optimize their impact on the business. Enter Marketing Performance Management (MPM). What is Marketing Performance Management? MPM is…
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Direct-To-Consumer (DTC/D2C) Is A Precarious Bet Unless You Get It Right
At the beginning of the pandemic, Direct-To-Consumer (DTC) was on everyone’s lips. From yet-another-generic-approach to try in ecommerce, it turned into an important business model disrupting the industry. No middlemen, a promise for a seemingly infinite pool of customers, low overhead did their job in convincing retailers that DTC is their go-to strategy in the face of the global lockdown.…
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Newsjacking: Balancing Relevance and Sensitivity in Real-Time Marketing
Newsjacking, a term coined by David Meerman Scott, refers to the practice of leveraging current news stories to draw attention to a brand. When done correctly, newsjacking can be a powerful tool for increasing brand visibility and engagement. However, when executed poorly or insensitively, it can lead to negative public relations and damage a company’s reputation. Newsjacking: The process of…
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Navigating the Minefield of Mobile Ad Fraud: Strategies, Insights, and State of the Industry
Mobile ad fraud is a significant challenge within the advertising industry, undermining the effectiveness and efficiency of mobile campaigns. Understanding the various forms of fraud and implementing strategies to combat them is crucial for advertisers looking to safeguard their investments. In 2021, the estimated mobile ad fraud exposure was $2.1 billion. Appsflyer What Is Mobile Ad Fraud? Fraudsters make money…
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Why Data Cleansing Is Critical and How You Can Implement Data Cleanliness Processes and Solutions
Poor data quality is a rising concern for many business leaders as they fail to meet their targeted goals. The team of data analysts – that is supposed to produce reliable data insights – spend 80% of their time cleaning and preparing data, and only 20% of the time is left to do the actual analysis. This has a huge…
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SignNow: Simplify eSignatures and Document Workflows Today
Time is money, and efficiency is key. Whether you’re managing contracts, onboarding new employees, or finalizing agreements, document handling can quickly become a bottleneck. Printing, scanning, mailing, and waiting for physical signatures slows down your workflow and adds unnecessary costs. That’s where electronic signatures come in, enabling businesses to streamline their operations and move faster. SignNow SignNow, part of the…
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Campaign Monitor: Supercharge and Automate Your Email Marketing Strategy
Businesses face an overwhelming challenge: how to connect meaningfully with audiences while standing out in crowded inboxes. Email remains one of the most effective channels for customer engagement, but creating, managing, and optimizing campaigns can feel daunting without the right tools. That’s where an intuitive platform can make all the difference. Campaign Monitor Campaign Monitor simplifies email marketing with its…
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Guidde: Magically Create Stunning AI-Generated How-To Videos for Complex Workflows
Teams often struggle to create clear, engaging documentation and training materials for complex software workflows. Traditional methods can be time-consuming and fail to convey the necessary information effectively. As a result, employees and customers may struggle to understand and adopt new processes, leading to frustration and reduced productivity. Guidde Guidde is a generative AI (GenAI) platform that empowers teams to…
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What are the Most Effective Influencer Marketing Strategies?
Brian Wallace shared the History, Evolution, and the Future of Influencer Marketing that did a fantastic job of defining the influencer and how brands were interacting with them. I’ve been very outspoken about how brands work with influencers and vice versa and I believe this infographic from MDG Advertising does an exceptional job in detailing what a successful influencer marketing…
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Are You Really Mobile Friendly? Tools And What To Test For Mobile Speed, Mobile SEO, And Mobile User Behavior
While most marketing industry professionals design and publish sites from the comfort of their desktop and a nice large display, the majority of visitors to your website may be arriving (or could be arriving) from mobile devices. Not taking the time to ensure that your websites and landing pages are mobile-friendly can leave a huge gap in your inbound marketing…
