This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Your Keyword Strategy Should Focus on Intent, Depth, and Authority
For many years, SEO was synonymous with keywords. Success was measured by how often a site appeared for certain phrases and how many times those words were crammed into titles, tags, and paragraphs. For a while, it seemed to work. But as Google’s algorithms matured, it became clear that this keyword-first mentality did more harm than good. Modern search no…
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KRATEO.AI: Identify and Create More Personalized Connections With Your Site’s Visitors… Including Anonymous Ones!
Many businesses face the problem of not fully understanding who visits their websites. Traditional analytics provide data on page views and user behavior, but the identity of these users often remains a mystery. This gap in knowledge means missed opportunities for personalized marketing and sales efforts. Enter KRATEO.AI, a pioneering AI-as-a-Service (AIaaS) generative insight platform that promises to illuminate this…
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Rank Math: How To Use Custom Fields In Your WordPress Page Titles
As I’ve been building out our acronyms on Martech Zone, the inevitable happened when I had a single acronym with multiple definitions. Specifically, PaaS: Platform as a Service Payment as a Service At issue here is my page title is a duplicate. Both page titles were: What is PaaS? | Martech Zone Acronyms SEO audits with Sitechecker continued to nag…
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How Non-Gaming Brands Can Benefit From Working With Gaming Influencers
Gaming influencers are becoming hard to ignore, even for non-gaming brands. That might sound strange, so let’s explain why. Many industries suffered due to Covid, but video gaming exploded. Its value is projected to surpass $200 billion in 2023, growth powered by an estimated 2.9 billion gamers worldwide in 2021. Global Games Market Report It’s not only numbers that are exciting…
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GSTV: Target Consumers at the Pump with Location-Based Video Experiences
Every day, millions of Americans get in their vehicles and go. Fueling up drives commutes, commerce, and connection, and that’s when GSTV has their undivided attention. Daily, at tens of thousands of locations, their national video network owns a unique moment that matters: when consumers are engaged, receptive, spending more today, and influenced for tomorrow and beyond. In fact, GSTV…
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Sales: Maximize Your Productivity With Theses Essential Hacks and Tools
I’m a big fan of using the most out of my time every day and I try to make all of my employees as productive as possible – especially the sales team, which is the most vital department in any SaaS company.
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SignNow: Simplify eSignatures and Document Workflows Today
Time is money, and efficiency is key. Whether you’re managing contracts, onboarding new employees, or finalizing agreements, document handling can quickly become a bottleneck. Printing, scanning, mailing, and waiting for physical signatures slows down your workflow and adds unnecessary costs. That’s where electronic signatures come in, enabling businesses to streamline their operations and move faster. SignNow SignNow, part of the…
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VoiceJungle: A Fast, Affordable, and Guaranteed Solution for Professional Voiceovers
Businesses and content creators face numerous challenges in producing high-quality audio projects. Shrinking budgets, tight deadlines, and needing professional voiceovers can make the process seem daunting and expensive. Many find themselves settling for subpar results or overpaying for voiceover services, leading to frustration and disappointment. VoiceJungle VoiceJungle is a platform designed to simplify the voiceover process and deliver exceptional results at…
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Marketing Orchestration: The Conductor of Your Customer Journey
Nowadays, both business customers and consumers interact with brands across a growing number of channels and touchpoints. This intricate web of interactions requires a sophisticated approach to marketing. Enter marketing orchestration, a strategy that unifies all marketing efforts to create seamless, personalized customer experiences. Table of ContentsWhat is Marketing Orchestration?Marketing Orchestration ExamplesConsumer Marketing OrchestrationBusiness Marketing OrchestrationThe Martech Stack: From Siloed Struggles to…
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Website Translation Best Practices: Subdomain, Subfolder, ccTLD, or Querystring?
Offering your website in multiple languages is one of the most effective ways to reach new audiences, improve engagement, and strengthen brand trust. Yet many businesses still misunderstand what it truly means to translate a site. They might offer partial translations, changing the visible text while leaving the HTML language declaration set to English—or worse, they dynamically swap languages using…
