This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
Proven Ways Your Small Business Benefits from Social Media Marketing
Social media has emerged as a pivotal platform for small businesses looking to enhance their marketing strategies. An infographic circulating in the industry highlights the top benefits that social media marketing offers to small businesses, painting a compelling picture of its significance. Firstly, social media marketing is renowned for its ability to increase exposure. A staggering 92% of marketers attest…
- Paid and Organic Search Marketing
SEOReseller: Expand Your Agency’s Offerings With This White Label SEO Solution
I’ve been an outspoken opponent of pure SEO consulting for some time. While there are some amazing consultants out there, I’m stunned at the advice that I hear many SEO agencies providing their clients. We’ve been assisting an e-commerce platform this year and their niche platform is already dominating organically due to the performance and customer experience they’re providing. Not…
- Analytics & Testing
The Road to Modern Marketing
I love marketing and everything it represents. In my opinion, marketing is special because it brings together a number of talents and factors: Human behavior – predicting the behavior of humans and understanding their wants and needs that drive that behavior. Creativity – coming up with innovative ideas that are simple and beautiful, addressing people’s appreciation for aesthetics. Analysis –…
- Content Marketing
Brightcove: A Versatile Streaming Solution for Diverse Businesses
Video content has become a pivotal element of business strategy. Brightcove emerges as a key player in this domain, offering advanced video hosting services and technology solutions. Recognized for its comprehensive range of products, Brightcove caters to large enterprises and a variety of other businesses, including small startups and non-profit organizations. Brightcove’s solutions are designed to overcome multiple challenges: Scalability…
- Social Media & Influencer Marketing
9 Reasons Why Investing In Referral Marketing Software Is The Best Investment For Your Business Growth
When it comes to business growth, the usage of tech is inevitable! From small mom-and-pop shops to big corporates, it’s undeniable that investing in tech pays big and that many business owners don’t realize the weight an investment into tech carries. But staying on top of advancing technology and software is no easy task. So many options, so many choices……
- Analytics & Testing
Audiense Insights: Audience Segmentation Intelligence and Analysis Software
A key strategy and challenge when developing and marketing a brand is understanding who your market is. Great marketers avoid the temptation of guessing because we’re often biased in our approach. Anecdotal stories from internal decision-makers who have relationships with their market often don’t uncover the overall view of our audience is for a few reasons: The loudest prospects or…
- Advertising Technology
Why Audio Out-Of-Home (AOOH) Can Help Lead The Transition Away From Third-Party Cookies
We’ve known for a while that the third-party cookie jar won’t stay full for much longer. Those little codes living in our browsers have the power to carry a ton of personal information. They enable marketers to track people’s online behaviors and gain a better understanding of current and potential customers visiting brand websites. They also help marketers — and the…
- Content Marketing
How to Optimize a Knowledge-Base Article
While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly to the information they’re…
- Marketing Tools
Later: The Visual Social Media Publishing and Link In Bio Platform For Small Businesses
As companies grow their social media presence to monitor their target audience and customers, communicate with them, research their competition, and promote their products and services, the challenge is to scale their marketing efforts across the changing landscape of social media platforms and the mediums each one offers. It’s nearly impossible, and definitely not efficient, to work natively within each…
- Sales Enablement, Automation, and Performance
B2B Content Marketing Statistics
Elite Content Marketer developed an incredibly comprehensive article on Content Marketing Stats that every business should digest. There’s not a client that we don’t incorporate content marketing as part of their overall marketing strategy. The fact is that buyers, especially business-to-business (B2B) buyers, are researching problems, solutions, and providers of solutions. The library of content that you develop should be…
