This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
Fireside: Simple Podcast Website, Hosting, and Analytics
We’re launching a regional podcast recorded in our Indianapolis Podcast Studio but we didn’t want to go through the trouble of building out a site, getting a podcast host, and then implementing podcast feed metrics. One alternative would have been to host on SoundCloud, but we’re a bit hesitant since they came close to shutting down – no doubt they’ll…
- Email Marketing & Automation
The Anatomy of an Email Newsletter
Email marketing is the easiest and most cost effective means of reaching out to your target audience and keeping them engaged. It can be the revenue driving tool for your business that you’ve been looking for! With the right email marketing strategy in place, you can achieve a greater access to your existing and potential customers and put your message out…
- Advertising Technology
Google to Sunset Four Attribution Models in Ads and Analytics: Here’s What You Need to Know
Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout a customer’s journey, from awareness through to conversion. They help determine the effectiveness of various marketing channels and campaigns in driving conversions or sales. Attribution models are important for several reasons: Optimize marketing strategies: By understanding which touchpoints are most effective in driving conversions, businesses…
- Content Marketing
10 Keys To An Effective Guest Blogging Strategy in 2024
Guest blogging has been a pivotal strategy in digital marketing for years, evolving significantly since its inception. Despite changes in search engine algorithms and shifting digital landscapes, guest blogging remains a powerful tool for building brand awareness, establishing authority, and improving search engine visibility when done correctly. The benefits include: Increased Brand Visibility: Publishing content on reputable sites exposes your…
- Marketing Infographics
5 Reasons Your Sales Team Isn’t Reaching Their Quotas
Qvidian has published their Sales Execution Trends report for 2015 and it’s full of stats across sales departments that should help you benchmark your own sales performance against the findings. Organizations in 2015 are making a fundamental shift toward aggressive growth. Sales leaders must refocus on making their teams more successful by looking beyond tactical sales enablement and empowering sales…
- Public Relations
The Resilience of Press Release Distribution in the Social Media Era
Social media’s rise has undeniably transformed how journalists discover and report news. In this digital age, information spreads unprecedentedly, and the dynamics of media engagement have evolved. Yet, amidst these changes, one traditional tool continues to stand strong—the press release. In this article, we explore the essence of press releases, the art of their distribution, their continued relevance, and best…
- Content Marketing
WordPress Security: A 10 Step Guide To Hardening and Securing Your Website in 2024
WordPress powers over 43% of all websites on the internet, including major news outlets, e-commerce stores, and corporate sites. This overwhelming market dominance makes it a desirable target for hackers and malicious actors. Understanding why WordPress sites are targeted helps explain the critical importance of proper security measures. For hackers, WordPress’s massive market share creates an economy of scale. When…
- Customer Data Platforms
How E-commerce CRM Benefits B2B and B2C Businesses
A significant shift in customer behavior has impacted many industries in recent years, but the e-commerce sector has been hit the hardest. Digitally savvy customers have gravitated toward a personalized approach, touchless shopping experience, and multichannel interactions. These factors are pushing online retailers to adopt additional systems to assist them in managing customer relationships and ensuring a personalized experience in…
- Marketing Tools
Flippa: Your Guide to Valuation, Buying, Or Selling Web Properties for Maximum Profit
Entrepreneurs face many challenges when valuing, selling, or acquiring websites. The digital landscape is constantly evolving, making it difficult for website owners to determine the true worth of their online assets. Many talented individuals excel at launching innovative websites and building a loyal customer base, but they often lack the financial resources necessary to scale their businesses to the next…
- Paid and Organic Search Marketing
Conductor: An Organic Marketing Platform for Your Enterprise MarTech Stack
Businesses face unprecedented challenges in standing out online. With constantly evolving search algorithms, increasing content competition, and the pressing need to maintain website performance, marketing teams struggle to drive organic growth and consistently demonstrate ROI. Technical issues can silently erode traffic while content teams wrestle with knowing what to create and how to optimize it effectively. Conductor Conductor is a comprehensive…
