This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
WordPress Plugin: Open A Video In A Lightbox with Elementor
We’ve adopted a website with a client that was built with Elementor, a fantastic drag-and-drop editing plugin for WordPress that transforms the ease of building complex, beautiful, responsive layouts without programming or the need to understand shortcodes. Elementor does have some limitations, one of which I ran into working on a client site. They wanted a button that opened a…
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Marketing Tools
CodePen: Built, Test, Share and Discover HTML, CSS, and JavaScript
One challenge with a content management system is testing and producing scripted tools. While that’s not a requirement for most publishers, as a technology publication, I like sharing working scripts occasionally to help others. I’ve shared how to use JavaScript to check password strength and how to check email address syntax with Regular Expressions (Regex), and most recently added this…
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Advertising Technology
The History of Advertising
Advertising, a cornerstone of sales and marketing, has a rich and intriguing history that dates back thousands of years. As we explore the evolution of advertising, we will uncover its earliest origins, its growth through different societies, its etymology, when it became mainstream, and how it continues to evolve in the modern world. The word advertising originates from the Latin…
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Content Marketing
What Is A Content Delivery Network (CDN)?
Although prices continue to drop on hosting and bandwidth, it can still be pretty expensive to host a website on a premium hosting platform. And if you’re not paying a lot, chances are that your site is pretty slow – losing significant amounts of business. As you think about your servers hosting your site, they have to put up with…
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Content Marketing
What Is An Infographic? What Are The Benefits Of An Infographic Strategy?
As you flip through social media or websites, you’ll often arrive at some beautifully designed informational graphics that provide an overview of a topic or break down tons of data into an elegant, single graphic, that is embedded in the article. The fact is… followers, viewers, and readers love them. The definition of an infographic is just that… What Is…
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Content Marketing
GeotargetingWP: How to Redirect Users Based on Their Location in WordPress
A few months ago, a multi-location client asked if we could automatically redirect visitors from specific regions to their internal location pages on the site. At first, I didn’t think it was too difficult a request. I thought I could download an IP address to the location database, put a few lines of JavaScript into the pages, and we’d be…
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Mobile Marketing, Messaging, and Apps
10 Auto-Reply Text Message (SMS) Samples Your Business Can Use To Save Time and Improve Your Customers’ Experience
Did you know that 48% of customers prefer text messaging as a form of business communication? Also, 45% of text messages receive a response from the recipient, which makes text message (SMS) marketing a go-to channel for all industries. However, coming up with text messages to reply to customers can sometimes feel overwhelming. You may receive a text from your…
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Marketing Infographics
Graphic Design Terminology That Noobs Often Get Confused
I chuckled a little bit when I found this infographic because, as it turns out, I must be a graphic design noob. But, alas, it’s amazing finding out how much I don’t know about an industry I’ve been embedded deeply in for the last 25 years. In my defense, I only dabble and request graphics. Thankfully, our designers are far…
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Public Relations
20+ PR Resources to Find and Pitch Reporters, Journalists, Bloggers, and Industry Sites
If you want to amplify brand awareness and growth opportunities, investing in a public relations (PR) strategy and platform is a solid investment. Here are some of the benefits of pitching traditional journalists, bloggers, and industry sites on stories, interviews, newly released research, and company news: Wider Audience Reach: Pitching to these outlets can help you reach a broader audience,…
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Email Marketing & Automation
Mail-Tester: A Free Tool to Check Your Email Newsletter Against Common SPAM Issues
Email communication remains an essential part of our daily lives. Whether you’re sending out newsletters, marketing campaigns, or important messages, the last thing you want is for your emails to vanish into the abyss of the spam folder. That’s where Mail-Tester comes to the rescue, offering you a simple yet powerful solution to ensure your emails reach their intended recipients’…
