This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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OpenPhone: Streamline Your Sales Team Communications with a Unified Text and Voice Platform
Effective communication is crucial for closing deals and building strong customer relationships. However, managing personal mobile devices, text messaging (SMS), multiple communication channels, staying organized, and collaborating with team members can be challenging. Sales teams need a reliable and efficient solution to streamline their communications and work together seamlessly. OpenPhone OpenPhone is a comprehensive business phone system that empowers sales…
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Fastly: Why Performance is Key for the Smart Marketer
To be successful in today’s fast-moving and end-user-focused environment, marketers need a fast, secure, flexible solution that can deliver content in real-time. Fastly’s platform speeds up websites and mobile apps by pushing content closer to your users, providing improved and secure experiences worldwide. The key to smart marketing is prioritizing performance to improve conversions. Fastly Solution Overview Fastly is a…
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Retina AI: Using Predictive AI to Optimize Marketing Campaigns and Establish Customer Lifetime Value (CLV)
The environment is changing rapidly for marketers. With the new privacy-focused iOS updates from Apple and Chrome eliminating third-party cookies in 2023 – among other changes – marketers are having to adapt their game to fit with new regulations. One of the big changes is the increasing value found in first-party data. Brands must now rely on opt-in and first-party…
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EDO: Measuring Consumer Engagement in TV Advertising
When people discuss digital advertising, they often omit traditional broadcast channels like television and radio. But yesterday’s broadcast company is no longer just broadcasting. They’re capturing engagement metrics and usage down to the second. Every interaction you’re making on your remote is recorded to optimize programming and better target advertising. What was once the advantage of modern streaming services is now…
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VoiceSpin: AI-Enabled Outbound Sales Engagement for High-Performance Teams
Sales professionals face a myriad of challenges daily. A comprehensive solution is more crucial than ever, from managing complex customer data to maintaining high productivity levels. Sales teams constantly look for tools that can streamline their processes, enhance productivity, and ultimately drive better sales results. VoiceSpin VoiceSpin is an all-in-one sales engagement platform designed to empower sales teams. By integrating…
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Boost Customer Engagement: Strategic Identity Matching in X Steps
In the digital age, engaging with your audience goes beyond traditional marketing techniques. It’s about understanding and connecting with customers on a personal level. This guide delves into the art of strategic identity matching, offering a roadmap for business owners, marketing professionals, and sales leaders to enhance customer engagement effectively. Here are 10 Steps to Boosting Customer Engagement Ensure Data…
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7 Strategies Successful Affiliate Marketers Use To Drive Revenue To The Brands They Promote
Affiliate marketing is a methodology where people or companies can earn a commission for marketing another company’s brand, product, or service. Did you know that affiliate marketing leads social commerce and is in the same league as email marketing for producing revenue online? It is used by almost every company and, hence, is a great way for influencers and publishers…
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Mobile-First Design: You’re Still Losing Too Many Opportunities Focusing on Desktop
Smartphones have become ubiquitous, yet the mobile-first design is secondary to many companies attempting to engage and retain customers. With most internet users now accessing websites via mobile devices, companies must prioritize mobile optimization to remain competitive and provide seamless user experiences. This article delves into the concept of mobile-first design, discusses Google’s requirements for mobile-optimized websites, and highlights the…
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Your Outbound Marketing is Less Effective without Inbound Efforts
If you’re a longtime reader of Martech Zone, you know that the word versus often sends me into a blind rage. The folks at SoftwareAdvice sent a detailed article, Inbound vs Outbound Marketing: A Primer for Newbies or Switchers. The guide does an excellent job of walking through the strategies, differences, and even the tools of inbound strategies and outbound…
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B2B Content Marketing Statistics
Elite Content Marketer developed an incredibly comprehensive article on Content Marketing Stats that every business should digest. There’s not a client that we don’t incorporate content marketing as part of their overall marketing strategy. The fact is that buyers, especially business-to-business (B2B) buyers, are researching problems, solutions, and providers of solutions. The library of content that you develop should be…
