This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
5 Reasons Companies Are Going Headless
Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt for a headless solution or an all-in-one suite is one of the most important considerations. Headless solutions have been rapidly gaining traction among businesses. According to a recent report, 64% of enterprises are now taking a headless approach. Among enterprise organizations not currently…
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Content Marketing
Why Your Business Should Invest in Infographics Immediately
Our agency has developed over 100 infographics and, by far, a powerful strategy that continues to prove successful for every client we’ve designed. We now do them for several agencies to extend their offerings to their clients. Businesses that publish infographics have 12% greater traffic volume. Graphs.net Infographics have benefits that go beyond the majority of content strategies: Cognition – if designed…
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Social Media & Influencer Marketing
19 Ways To Harness Facebook Users’ Motivation and Engage Your Fans Deeper
Creating engaging content on Facebook is crucial for maintaining a lively and interactive online community. The first part of developing an engagement strategy on Facebook is understanding why users are on the platform. Why People Use Facebook The top motivating factors for why people use Facebook include: Messaging Friends and Family: 72.6% of Facebook users use the platform to chat…
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Content Marketing
Simplecast: Publish your Podcasts the Easy Way
Like many podcasters, we hosted our podcast on Libsyn. The service has a plethora of options and integrations that are quite overwhelming but highly customizable. We’re highly technical, though, so I’m confident most businesses would have a difficult time filling in all of the data necessary simply to publish a simple podcast. Often times, legacy platforms have such deep adoption…
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Customer Data Platforms
Martech: The Three Keys to Solving Marketing’s Massive Technology Problem
All too often, technology becomes the personification of success. I’ve been guilty of it, too. Technology is easy to buy and, therefore, feels like an instant upgrade! The first decade of the 2000s was all about inbound, so we raced toward marketing automation with open arms; in a dust of purchase orders and definitive guides – we were off and…
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Analytics & Testing
Understanding Your Customers’ Needs with Predictive Analytics
For many sales and marketing professionals, it’s a constant struggle to derive any actionable insights from existing data. The crushing volume of incoming data can be intimidating and wholly overwhelming, and attempting to extract the last ounce of the value, or even just the key insights, from that data can be a daunting task. In the past, the options were…
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Customer Data Platforms
MakeWebBetter: Build and Grow Your E-commerce Business with WooCommerce and Hubpot
There’s no doubt about the far-reaching impact of HubSpot as a CRM and marketing automation platform and WordPress as a Content Management System (CMS). Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an e-commerce platform to implement easily. While WordPress has released its own CRM, the platform lacks the maturity of HubSpot in terms of its ability to drive processes for the…
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Analytics & Testing
Capture Yelp and Google Reviews from Apps Your Customers Use!
Not too long ago we had a fantastic interview with Daniel Lemin, the author of ManipuRATED: How Business Owners Can Fight Fraudulent Online Ratings and Reviews. He spoke to the importance of capturing reviews in order to have both fresh reviews and to combat any negative reviews that may occasionally arise. Is there a better time to capture a great review…
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Social Media & Influencer Marketing
X Widgets: How to Embed Your Timeline, Post Button, Follow Button, Or Mention Button
Embedding X content on your website offers several key benefits. It seamlessly integrates engaging, interactive, real-time content from the X platform into your site. Embedded X posts and timelines enhance your articles with rich, visually appealing content straight from the source, providing a quick way to verify information. Incorporating X functionality through embedded buttons encourages readers to engage with your…
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Content Marketing
Fastly: Why Performance is Key for the Smart Marketer
To be successful in today’s fast-moving and end-user-focused environment, marketers need a fast, secure, flexible solution that can deliver content in real-time. Fastly’s platform speeds up websites and mobile apps by pushing content closer to your users, providing improved and secure experiences worldwide. The key to smart marketing is prioritizing performance to improve conversions. Fastly Solution Overview Fastly is a…
