This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Content Marketing
SlidesAI: Create Presentation Slides Effortlessly with Generative AI
Professionals often struggle to create engaging and visually appealing presentations. The process can be time-consuming, requiring hours to organize content, design slides, and ensure a cohesive message. Many individuals lack the design skills to produce high-quality presentations, leading to subpar results that fail to capture their audience’s attention. This challenge is particularly acute for those who frequently need to create…
-
Artificial Intelligence
Verint: Empowering Enterprise to Elevate Their Customer Experience With AI
In today’s hypercompetitive business landscape, organizations face mounting pressure to deliver exceptional customer experiences (CX) while improving operational efficiency. The sheer volume of customer interactions across multiple channels poses significant challenges for businesses seeking to gain actionable insights and optimize their processes. As customer expectations continue to rise, companies must find innovative ways to understand and meet their needs at…
-
Martech Zone Converters
App: Convert Time (hh:mm:ss) to Seconds or Vice Versa
We recently produced a video for our investors in Q&A format. Interestingly, my video editing software provided the format in hh:mm:ss format, but when I went to build the direct YouTube URLs to advance them to the section in the video, it required the number of seconds appended to the URL. It was quite the pain to convert the format…
-
E-commerce and Retail
The Benefits of Testing Coupons and Discounts
Do you pay a premium to acquire new leads, or offer a discount to attract them? Some companies won’t touch coupons and discounts because they fear devaluing their brand. Other companies have become dependent upon them, dangerously reducing their profitability. There’s little doubt whether or not they work, though. 59% of digital marketers said discounts and bundles are effective for…
-
Mobile Marketing, Messaging, and Apps
SkAdNetwork? Privacy Sandbox? I stand with MD5s
Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best thing. It’s been over two months, and we’re still scratching our heads. With the recent much-needed postponement until 2021, we as an…
-
Sales and Marketing Training
The Crucial Importance of a Coordinated Marketing Strategy in 2024
The marketing and advertising landscape has become more complex and saturated than ever before. Consumers are inundated with messages across many expanding media channels and types. In this environment, having a well-coordinated, omni-channel marketing strategy is critical for businesses to cut through the noise, effectively reach their target audiences, and drive meaningful results. There are several key reasons why a…
-
Analytics & Testing
How to Add a User to Google Analytics
It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. Adding a user isn’t the easiest task, though. First, you’ll need…
-
Analytics & Testing
Webtrends: Transform Your Web App Data into Actionable Insights with On-Premise Analytics
Web application developers and marketers face the relentless challenge of understanding user behavior, enhancing user experience, and optimizing their online presence. Data-driven decisions are vital, yet data collection and analysis complexity often become a stumbling block. Organizations, particularly in healthcare, finance, and government sectors, require sophisticated solutions to harness the vast amount of data their web applications generate. Webtrends Analytics…
-
Analytics & Testing
GroupSolver: Harnessing AI and NLP for Real-Time Quant-Qual Market Research
Quickly gathering and interpreting market research data to make informed decisions is critical for brands today. Traditional research methods can be time-consuming and expensive and often fail to capture the full context behind the numbers. To succeed in this competitive landscape, companies need a solution leveraging cutting-edge technology to deliver quantitative and qualitative insights efficiently. GroupSolver GroupSolver is an online…
-
Social Media & Influencer Marketing
How to Create a Successful Local Facebook Marketing Strategy
Facebook Marketing continues to be among the most effective marketing strategies today, especially with its 2.2 billion active users. Just that opens up a vast well of opportunities that businesses can tap. One of the most rewarding albeit challenging way to make use of Facebook is to go for a local marketing strategy. Localization is a strategy that can deliver great…
