This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
How To Use Google Analytics 4 Events to Track Category Popularity in WordPress
Category popularity can help you understand what content your audience finds most engaging. Tracking this data can help you tailor your content strategy and enhance user experiences. Google Analytics 4 (GA4) offers powerful event tracking capabilities, enabling you to monitor your WordPress website’s category views. In this article, we’ll explore how to implement event tracking to measure the popularity of…
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Content Marketing
5 Video Editing Tips for Marketers
Video marketing has become one of the top marketing methods in the last decade. As equipment and editing programs become more commonly used, the prices of these have dropped, making video production much more affordable. However, it can be tricky to get just right the first few times you try it. Finding the right way to set a video up for…
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Social Media & Influencer Marketing
Leveraging Social Media Trends for Business Innovation in Asia Pacific
In the vibrant tapestry of the Asia Pacific’s business landscape, the interplay between social media trends and business innovation has become increasingly pronounced. As businesses strive to navigate this dynamic terrain, understanding and leveraging these trends is not just an advantage but a necessity for sustainable growth and competitiveness. The Evolution of Social Media in Business Social media’s journey from…
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Content Marketing
Storyblok: Build and Launch Smarter Content and Campaigns with this Headless CMS
Today’s digital teams are under pressure to build faster, scale seamlessly, and adapt across every channel—without losing control over brand, performance, or user experience. Traditional, monolithic CMSs struggle to keep up, often locking content and presentation together in ways that slow down innovation and silo teams. That’s why the shift to headless CMS is bringing much-needed relief. By decoupling the…
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E-commerce and Retail
Credit Card Processing and Mobile Checkouts Explained
Mobile payments are becoming commonplace and a solid strategy for closing business faster and making payment processes easier on the customer. Whether you’re a e-commerce provider with a full shopping cart, a merchant with mobile checkout (our example here), or even a service provider (we use FreshBooks for invoicing with payments enabled), mobile payments are a great strategy to bridge…
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Content Marketing
5 Tips For Designing A High-Impact Business Brochure
In today’s digital age, printed leaflets might seem like a marketing relic from the past. However, when designed and written effectively, leaflets can be a powerful tool for grabbing attention, communicating key information, and motivating readers to take action. Studies have shown that physical media like leaflets can create stronger emotional connections and are more memorable than digital content. When…
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E-commerce and Retail
How Mobile Wallet Offers Drive Sales
I carry my iPhone in an absolutely splendid, hand-made leather case from Pad and Quill which has room for my ID and some credit cards but not much else. As a result, I rely on mobile apps and my mobile wallet quite a bit. One app that I’ve fallen in love with is Key Ring, allowing me to dump all…
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Paid and Organic Search Marketing
Using Pinterest to Engage Users and Backlink To Improve Organic Rankings
Pinterest has become the newest big thing in social networks. Pinterest, and others, like Twitter and Facebook, grow a user base faster than the users can learn how to use the service, but a huge user base means that ignoring the service is foolish. It’s an opportunity to grow your brand. We’re using Pinterest at WP Engine, so I’ll be…
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Content Marketing
5 Attributes Loyal Customers Demand from Your Sales and Marketing
Brett Evans is a great local sales talent and advised me to read The Challenger Sale: Taking Control of the Customer Conversation in one of our many discussions of the overlap of sales and marketing. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies,The Challenger Sale argues that classic relationship building is a losing approach,…
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Paid and Organic Search Marketing
Podcast: Three Key Automation Strategies To Improve A Business’s Local Marketing Results
Today, we had Shane Vaughan on the Martech Zone podcast discussing local marketing automation. Shane is the CMO of Balihoo, a company that provides local marketing automation services. Balihoo is a marketing automation platform that serves enterprise companies with local-level marketing needs, like franchises, retail distribution, or local service companies. Clients include 1800Doctors.com, Geico, and MattressFirm, to name a few.…
