This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Event Marketing
zkipster: A Digital Solution for the Elite Event Management
In the world of luxury events, where every detail counts, and expectations are sky-high, event professionals constantly seek solutions that can streamline their operations while elevating the guest experience. zkipster zkipster is a premium event management software that has become a game-changer for those orchestrating high-profile gatherings in fashion, art, sports, entertainment, nonprofits, and corporate sectors. Empowering the Event Planning…
- E-commerce and Retail
The Benefits of Testing Coupons and Discounts
Do you pay a premium to acquire new leads, or offer a discount to attract them? Some companies won’t touch coupons and discounts because they fear devaluing their brand. Other companies have become dependent upon them, dangerously reducing their profitability. There’s little doubt whether or not they work, though. 59% of digital marketers said discounts and bundles are effective for…
- Sales Enablement, Automation, and Performance
How to Increase Your Mobile Conversions and Leads
Here’s some homework for you before you even read this. What’s your percentage of conversions that happen via mobile and desktop? In Google Analytics, select Conversions > Goals > Conversions and select Mobile Traffic for your first group and Non-Mobile Traffic for your second: What’s your percentage of traffic that happen via mobile and desktop? In Google Analytics, select Audience > Overview and select…
- Social Media & Influencer Marketing
How to Create a Successful Local Facebook Marketing Strategy
Facebook Marketing continues to be among the most effective marketing strategies today, especially with its 2.2 billion active users. Just that opens up a vast well of opportunities that businesses can tap. One of the most rewarding albeit challenging way to make use of Facebook is to go for a local marketing strategy. Localization is a strategy that can deliver great…
- Analytics & Testing
How to Add a User to Google Analytics
It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. Adding a user isn’t the easiest task, though. First, you’ll need…
- Analytics & Testing
Enable Social Selling on Your E-commerce Site with GetSocial
Over 71% of consumers are influenced by social media but only 3% actually result in conversions. That’s an enormous gap and GetSocial would like to close that gap by transforming your e-commerce site into a social selling site where your content is readily shared, data captured, influencers are identified, and conversions are accurately measured. GetSocial offers the following features and…
- Content Marketing
Unleashing Creativity: 25 Essential Marketing Inspiration Resources and the Role of AI
Inspiration is a fascinating and complex psychological phenomenon integral to the creative process. It often strikes us as a sudden flash of insight, but in reality, it results from a rich interplay between our experiences, knowledge, and the way we process information. Understanding how inspiration works involves delving into various psychological principles and cognitive processes. The Psychology of Inspiration At…
- Analytics & Testing
GroupSolver: Harnessing AI and NLP for Real-Time Quant-Qual Market Research
Quickly gathering and interpreting market research data to make informed decisions is critical for brands today. Traditional research methods can be time-consuming and expensive and often fail to capture the full context behind the numbers. To succeed in this competitive landscape, companies need a solution leveraging cutting-edge technology to deliver quantitative and qualitative insights efficiently. GroupSolver GroupSolver is an online…
- E-commerce and Retail
TaxJar: Conquer Sales Tax Compliance with AI-Powered Automation
Navigating the labyrinth of sales tax regulations can be daunting for any business owner. The ever-changing landscape of rules, rates, and exemptions across different jurisdictions can quickly turn into a compliance nightmare. Managing sales tax calculations, filings, and remittances can consume valuable time and resources that could be better spent on growing your business. What if there was a way…
- Customer Data Platforms
The Convergence of CRM, CDP, and AI: Transforming Customer Experience and Maximizing Marketing ROI
As a marketer, you’ve likely heard the terms Customer Relationship Management (CRM) and Customer Data Platform (CDP) thrown around, but understanding their differences and how they can work together is crucial for making informed decisions about your marketing tech stack. In this article, we’ll dive into the similarities and differences between CRMs and CDPs, explore their unique capabilities, and discuss…
