This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Sales Enablement, Automation, and Performance
Video Email: It’s Time For Sales To Get Personal
Video for sales email platforms are critical in this business environment. Here are 4 leaders in the industry along with strategies to get your business started.
-
Social Media & Influencer Marketing
ShopMy: Unlock Instant Affiliate Reach To Thousands of Creators
Scaling a direct-to-consumer (DTC) brand today means more than running ads or growing your email list—it requires forming deep, authentic partnerships with creators that drive real sales. However, many brands struggle to juggle influencer outreach, link tracking, and complex UGC workflows. If your influencer marketing feels high-effort and low-reward, it’s time to switch to a more innovative platform. ShopMy ShopMy…
-
Public Relations
Public Relations Disasters That Should Have Been Avoided: Lessons from Recent High-Profile Failures
Public relations (PR) failures often stem from missteps by PR professionals or firms, such as poor planning, cultural insensitivity, inadequate crisis management, or tone-deaf communication. These errors can exacerbate public reactions, damage reputations, and result in financial or legal consequences. Table of ContentsCommon Types of PR FailuresPublic Relations Failure ExamplesNike’s Marathon Campaign Backlash (2025)Ulta Beauty’s Insensitive Email Newsletter (2022)Fearey Agency’s…
-
Content Marketing
Confessions of the SEO Marketers
Search engine optimization is one piece of marketing optimization, and it can be as confusing and contrived as a parking sign in New York City. There’s so many people talking and writing about SEO and many contradict each other. I reached out to top contributors in the Moz community and asked them the same three questions: What SEO tactic that…
-
Analytics & Testing
Newlytics: A New Way to Understand Your Marketing
Having worked with a number of small and large companies across multiple industries and various media, we have constantly seen a fundamental problem of companies unable to determine their marketing ROI. Even with large companies that employ teams of marketers with many years of experience, the ability to track results directly back to expenditure is lacking. While digital marketing avenues…
-
Customer Data Platforms
The Convergence of CRM, CDP, and AI: Transforming Customer Experience and Maximizing Marketing ROI
As a marketer, you’ve likely heard the terms Customer Relationship Management (CRM) and Customer Data Platform (CDP) thrown around, but understanding their differences and how they can work together is crucial for making informed decisions about your marketing tech stack. In this article, we’ll dive into the similarities and differences between CRMs and CDPs, explore their unique capabilities, and discuss…
-
Event Marketing
Kaon AR: A B2B Augmented Reality Platform
Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform, Kaon AR is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers actual environment. On Tango-enabled mobile devices, such as the Lenovo Phab 2 Pro, users can explore…
-
Advertising Technology
SocialBee: The Small Business Social Media Platform With Concierge Services
Over the years, I’ve implemented and integrated dozens of social media platforms for clients. I still have great relationships with many and you continue to see me promoting new and existing platforms. That could confuse readers… wondering why I don’t simply recommend and push one platform for everyone. I don’t because every the needs of each company differ from one…
-
Sales Enablement, Automation, and Performance
How to Increase Your Mobile Conversions and Leads
Here’s some homework for you before you even read this. What’s your percentage of conversions that happen via mobile and desktop? In Google Analytics, select Conversions > Goals > Conversions and select Mobile Traffic for your first group and Non-Mobile Traffic for your second: What’s your percentage of traffic that happen via mobile and desktop? In Google Analytics, select Audience > Overview and select…
-
Analytics & Testing
Swaarm: Your Single Source of Performance Marketing Truth
Digital marketers face unprecedented challenges in managing, measuring, and optimizing their campaigns. The sheer volume of data and the complexity of multi-channel marketing can overwhelm even the most seasoned professionals. But what if there was a way to simplify these processes, boost efficiency, and drive better results? Swaarm Swaarm is a performance marketing platform that’s transforming its clients’ ability to…
