This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Why Loyalty Marketing Helps Operations Succeed
From the beginning, loyalty rewards programs have embodied a do-it-yourself ethos. Business owners, looking to boost repeat traffic, would pour over their sales numbers to see which products or services were both popular and profitable enough to offer as free incentives. Then, it was off to the local print shop to get punch-cards printed and ready to hand out to…
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Advertising Technology
RIP: Frank Batten Sr – The Billionaire You Never Heard Of
Most people have never heard of Frank Batten Sr outside of Hampton Roads, Virginia. When I first left the US Navy and went to work at The Virginian-Pilot, I heard nothing but great things from the Pressmen that worked for the newspaper when they spoke of Frank Sr. He was known to come out to the presses and chat it…
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Customer Data Platforms
What Not To Do with First Party Data: Common Mistakes with MarTech
Companies are sitting on goldmines of data, but putting that data into action across teams has its challenges. Adding to the complexity is Google’s plan to end third-party (3P) cookies. While the cookiepocalypse was recently delayed (again), marketers are preparing for the inevitable by shifting focus to first-party (1P) data for sustainable audience targeting and campaign effectiveness. Chris Sell and…
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Analytics & Testing
How to Map the Customer Journey for Better Marketing Insights
Understanding your customers’ journey is critical for creating successful marketing strategies. Mapping techniques provide valuable insights into how businesses interact with their clients at every stage of the purchasing process. This handbook will lead you through brainstorming a customer journey map, elucidating its benefits, and equipping you with practical tactics to enhance your marketing plan adeptly. Table of ContentsThe Importance…
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Marketing Tools
Miro: The Flexible Digital Whiteboard for In-Office and Remote Collaboration
If you previously relied on Google Jamboard for brainstorming, collaboration, and visual ideation, now is the time to transition to a more robust and flexible tool. Miro allowed you to migrate your Jamboard files seamlessly and enhances your workflow with advanced features designed for teams of all sizes. Miro Miro is more than just a whiteboarding tool; it’s a complete…
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Marketing Infographics
What are the Benefits and ROI on Search Engine Optimization?
As I was reviewing old articles I had written on search engine optimization; I discovered that it was now over a decade that I’ve been providing direction. Search engine optimization rose to its peak a few years ago, a multi-billion industry that skyrocketed but then fell from grace. While SEO consultants were everywhere, many were leading their clients down a…