Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Advertising Technology
    hard work

    Despite What Marketers Market, Marketing is Hard Work

    Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful downtown location, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic and drive that traffic to their clients. But…

  • Advertising TechnologyClipcentric Display Ad Production

    Clipcentric: Rich Text and Video Ad Production That Runs On Any Display Ad Platform

    Clipcentric provides users with a comprehensive suite of tools and templates that grant them full control over the entire production process, resulting in highly responsive cross-platform rich media ads. Ad teams can effortlessly design and develop dynamic HTML5 advertisements that seamlessly run on any platform. Drag-and-Drop Workspace: Users can easily drag and drop ad components into device-specific workspaces for precise…

  • Content MarketingWe Love Customers

    Why Loyalty Marketing Helps Operations Succeed

    From the beginning, loyalty rewards programs have embodied a do-it-yourself ethos. Business owners, looking to boost repeat traffic, would pour over their sales numbers to see which products or services were both popular and profitable enough to offer as free incentives. Then, it was off to the local print shop to get punch-cards printed and ready to hand out to…

  • Advertising Technology
    RIP: Frank Batten, Sr.

    RIP: Frank Batten Sr – The Billionaire You Never Heard Of

    Most people have never heard of Frank Batten Sr outside of Hampton Roads, Virginia. When I first left the US Navy and went to work at The Virginian-Pilot, I heard nothing but great things from the Pressmen that worked for the newspaper when they spoke of Frank Sr. He was known to come out to the presses and chat it…

  • Content MarketingTumult Hype: Animate HTML5

    Tumult Hype: Create and Animate Engaging User Experiences with HTML5 for OSX

    HTML5 has revolutionized the web development landscape with its rich set of features and capabilities, and one area where it truly shines is animation. With HTML5, web developers can create stunning animations that enhance user experiences on websites and web applications. In this article, we’ll explore HTML5’s animation capabilities and the kinds of user experiences that can be created using…

  • Customer Data PlatformsGrowthloop: First-Party MarTech Mistakes to Avoid

    What Not To Do with First Party Data: Common Mistakes with MarTech

    Companies are sitting on goldmines of data, but putting that data into action across teams has its challenges. Adding to the complexity is Google’s plan to end third-party (3P) cookies. While the cookiepocalypse was recently delayed (again), marketers are preparing for the inevitable by shifting focus to first-party (1P) data for sustainable audience targeting and campaign effectiveness. Chris Sell and…

  • Social Media & Influencer MarketingInfluencer Marketing Monetization Opportunities

    Four Strategies For Finding Influencer Monetization Opportunities in 2023

    Influencer marketing continues to be incredibly popular among brands. From 2016-2020, the market grew from $1.7 billion to $9.7 billion, and it is expected to see explosive growth to at least $16.4 billion by the end of 2022. Influencer Marketing Benchmark Report 2023 In addition to this steady and impressive market growth, the number of influencer marketing service providers is…

  • Analytics & TestingHow to Map Customer Journeys for Better Marketing

    How to Map the Customer Journey for Better Marketing Insights

    Understanding your customers’ journey is critical for creating successful marketing strategies. Mapping techniques provide valuable insights into how businesses interact with their clients at every stage of the purchasing process. This handbook will lead you through brainstorming a customer journey map, elucidating its benefits, and equipping you with practical tactics to enhance your marketing plan adeptly. Table of ContentsThe Importance…

  • Marketing ToolsMiro: The Flexible Digital Whiteboard for In-Office and Remote Collaboration

    Miro: The Flexible Digital Whiteboard for In-Office and Remote Collaboration

    If you previously relied on Google Jamboard for brainstorming, collaboration, and visual ideation, now is the time to transition to a more robust and flexible tool. Miro allowed you to migrate your Jamboard files seamlessly and enhances your workflow with advanced features designed for teams of all sizes. Miro Miro is more than just a whiteboarding tool; it’s a complete…

  • Marketing Infographicsseo

    What are the Benefits and ROI on Search Engine Optimization?

    As I was reviewing old articles I had written on search engine optimization; I discovered that it was now over a decade that I’ve been providing direction. Search engine optimization rose to its peak a few years ago, a multi-billion industry that skyrocketed but then fell from grace. While SEO consultants were everywhere, many were leading their clients down a…

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