This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How To Personalize Your Outreach Emails To Get More Positive Answers
Every marketer knows that today’s consumers want a personalized experience; that they’re no longer content with just being another number amongst thousands of invoicing records. In fact, the McKinsey research company estimates that creating a personalized shopping experience can boost revenue by up to 30%. However, while marketers may well be making the effort to customize their communications with their…
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Creating Loyal Brand Ambassadors and Strengthening Your Brand Through Quality UGC
We recognize that now, more than ever, influencers and brand ambassadors are taking on a much bigger role in determining the future of brands. We’ve been working with them for a long time and during this period, we’ve also been refining our approach with them. Influencers play a significant role in shaping consumers’ purchase decisions: New research shows that 69%…
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33Across: In-View Audience Monetization with a Pre-Bid Fraud Filter
We’ve observed online publishers struggling this year. Many of increased their content output, expanded their topic coverage, purchased audience to increase their viewing statistics, and opened their sites to any or all advertising. Personally, I believe that’s a mistake. We’ve avoided buying audience, kept our topics tight, and we have turned down advertising repeatedly from off-topic advertising. Thankfully, advertising networks are…
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Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn
A year ago, LinkedIn shared their special in-house recipe. When they released Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, they made public all of the tactics and tips used by the LinkedIn Marketing Solutions team when executing campaigns on their own platform. Now, they’re bringing back the Secret Sauce and turning up the heat. Same bottle. More flavor. The…
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What Motivates You to Share Online? The Psychology of Sharing
We share daily through our blog posts and social presence. Our motivation is pretty simple – when we find fantastic content or discover something ourselves, we want to let you know about it. That makes us a connector of great information and provides value to you, our reader. By doing so, we keep you engaged and hope to deepen our…
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SkAdNetwork? Privacy Sandbox? I stand with MD5s
Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best thing. It’s been over two months, and we’re still scratching our heads. With the recent much-needed postponement until 2021, we as an…
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EDM Lead Network: Lead Generation for Insurance, Financial, and Home Service Professionals
Lead generation (LeadGen) strategies have significantly evolved over the past few years. While many people tout the secret to sales, the truth is that there is no one-size-fits-all solution that will allow businesses to improve their KPIs, ROI, or profits across the board. That being said, there are nonetheless several tried-and-true lead generation strategies that can help companies convert sales.…
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AppPresser: Build Powerful Mobile Apps From Your WordPress Site
Creating a mobile app used to be a complex, expensive process. For WordPress site owners, it often meant starting from scratch—rebuilding their content, learning native code, and figuring out app store submission requirements. AppPresser enables you to transform any WordPress site into a feature-rich, visually stunning mobile app with ease. AppPresser AppPresser empowers WordPress users to build, customize, and launch…
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CisionOne: The All-in-One PR Platform for Real-Time Media Intelligence
Public relations professionals and corporate communicators need real-time insights, robust media monitoring, and seamless communication tools to stay ahead. Traditional PR tools often fall short, failing to provide comprehensive data and real-time analytics to gauge the effectiveness of media strategies. Without an all-in-one platform, teams risk missing key brand mentions, failing to respond to crises in time, and losing valuable…
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Redpoint: A Composable CDP for Agile Customer Data Management and Marketing
Businesses face numerous challenges when managing and leveraging customer data effectively. With data scattered across multiple systems and channels, creating a unified view of the customer and delivering personalized experiences can seem impossible. Marketing and CX leaders often struggle with data silos, inconsistent information, and the need for technical expertise to extract actionable insights from their customer data. A Customer…
