This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Gelato: Scale Your Print-on-Demand Ecommerce Businesses Worldwide
Scaling an ecommerce business presents numerous challenges, from managing inventory and production costs to efficiently serving customers around the globe. Entrepreneurs and established enterprises must navigate these hurdles to grow their online presence and bottom line successfully. Fortunately, advancements in print-on-demand technology offer a compelling solution. Gelato Gelato is the world’s largest print-on-demand (POD) network, enabling local production and shipping…
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Analytics & Testing
5 Key Steps to Mastering Cross-Channel Attribution
Have you ever felt like you’re juggling too many balls trying to figure out which marketing tactic actually convinced your customer to click buy? Welcome to the club! In the ever-evolving maze of digital marketing, pinpointing each channel’s exact impact on drawing customers in can be like finding a needle in a haystack. This is where cross-channel attribution steps in,…
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Marketing Books
The Digital Age: So Easy, A Caveman Could Do It…
Today was Book Club day and we had the incredible pleasure of getting on a phone conference with Mikela and Philip Tarlow, the authors of Digital Aboriginal. Digital Aboriginal, by Mikela Tarlow with Philip Tarlow, proposes a rather unique approach for those seeking innovative ways to stay abreast of today’s high-tech business environment: reach back to the “magical, networked, multidimensional…
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Content Marketing
12 Critical Home Page Elements
HubSpot is definitely the leader in driving content to drive an inbound marketing strategy, I’ve never seen one company put out so many whitepapers, demos and ebooks. HubSpot now delivers an infographic on the 12 critical elements of a homepage. A homepage needs to wear many hats and serve many audiences who come from many different places. It’s unlike a…
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Content Marketing
501 Copywriting Shortcuts by Amy Harrison
Amy Harrison, a copywriter for entrepreneurs and coaches, has been featured on the best copywriting blogs on the net. Amy has released an ebook for $17 that references of some of her favorite phrases and words as well as some words and phrases she noticed a lot of the blogging and copywriting giants using. The Copywriting Shortcut Guide Includes: 30…
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Content Marketing
Coordinating Global Marketing for One Brand in 23 Countries
As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration. When it happens, it’s…
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Content Marketing
Resort Marketing Strategies: Thriving During Economic Stress
In times of economic uncertainty, one might expect luxury or discretionary spending to be the first budget cut. However, history and recent trends demonstrate that people prioritize improving their quality of life even during challenging times, with travel being a prime example. You can still attract guests and thrive with the right marketing strategies. Here, we’ll explore how to craft…
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Content Marketing
4 Key Takeaways to a Smart Mobile Marketing Strategy
Mobile, mobile, mobile… are you tired of it yet? I think we’re working on mobile strategies with half of our clients right now – from optimizing mobile email templates, to integrating responsive themes, to building mobile applications. In reality, I believe businesses are honestly looking at their web presence backwards since much of the interaction with brands now starts with…
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Content Marketing
Wondershare UniConverter: Bulk Video Trimming, Conversion, Compression, And Optimization
As marketers work with dozens of video standards – from filetypes for different browsers, dimensions for different channels, and compression for optimal streaming, working through a video editing platform to output the necessary files can be excruciating. The best and most affordable product that I’ve worked with for doing this is Wondershare UniConverter. As an example, my firm is deploying…
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Analytics & Testing
BuzzSumo: Research Content Engagement and Performance by Topic, Domain, And Influencer
If you’re a long-time reader of Martech Zone, you know that I’m a huge advocate of building a high-quality content library of articles. The tired and old strategy of mass producing tons of average content isn’t worth the investment. I believe frequent and plentiful average content publishing will hurt your site’s overall performance. As a consultant, I see it every…
