This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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7 Tips to Build a Successful Growth Marketing Machine
As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. If a company is trying to increase revenue, they can do so in a few ways: expand product margins, improve…
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Survey Results: How Are Marketers Responding to the Pandemic and Lockdowns?
As the lockdown eases and more employees head back to the office, we were interested in investigating the challenges small businesses have faced due to the Covid-19 pandemic, what they have been doing over lockdown to develop their business, any upskilling they’ve done, the technology they’ve used over this time, and what their plans and outlook for the future are. …
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Does Facebook Compare to LinkedIn for Business Networking?
We live in an increasingly digital age. Richard Madison of the Brighton School of Business & Management created this infographic which explores the merits of using both Facebook and LinkedIn for Networking and for Marketing. Did you know that there are 1.35 billion users on Facebook, and while the network is often overlooked as a professional resource that there are…
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BunnyStudio: Find Professional Voice-Over Talent and Execute Your Audio Project Quickly and Easily
I’m not sure why anyone would turn on their laptop microphone and do a terrible job narrating a professional video or audio track for their business. Adding a professional voice and soundtrack is inexpensive, simple and the talent out there is amazing. BunnyStudio While you may be tempted to go look up a contractor on any number of directories, BunnyStudio…
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Email Versus Social Media
This well-detailed infographic from HostPapa provides more insight into how each medium – email or social media – should be utilized rather than whether one is a substitute for the other. They’re simply not. You should not be doing one or the other – you should be focused on doing both effectively. 75% of all adults express email is their…
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The Advantages of Triggered Emails
Emails are typically utilized for push marketing and are a one-to-many message. Within the industry, this is fondly known as batch and blast. The timing is up to the sender. Triggered email differs, combining a custom template and user data to send an email message when a specific event occurs. The event triggers the email. Triggered emails are sent directly…
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Pixelz: On-Demand Photo Retouching Service for E-Commerce
If you’ve ever developed or managed an e-commerce site, one aspect that’s critical but time consuming is your ability to keep up to date product photos that compliment the site. Three Danish entrepreneurs who grew tired of running into the same frustrating problem with post-production built Pixelz, a service platform that will edit, retouch, and optimize product images for you, freeing…
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Social Media Guide for Financial Professionals
Marty Thompson is always discovering fantastic content when it comes to social business. If your company seeks professional consultation on developing your social efforts, I don’t know of a better consultant in the industry. In this infographic, the guidance is directed to financial professionals. Financial organizations often feel like their hands are tied due to regulatory compliance issues – it’s…
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Repurpose House: Drive More Traffic and Leads With This Shareable Social Media Content Service
Businesses, including mine, are constantly creating new and amazing content for their sites – including videos, podcasts, and articles. While creation is amazing, there’s typically a short lifecycle to that content over time… so the full return on investment on your content is never truly realized. It’s one of the reasons I push our clients to think more about developing…
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Movavi: A Video Editing Suite For Small Business To Produce Professional Videos
If you’ve never had the opportunity to edit video, you’re typically in for a steep learning curve. There’s basic software out there to trim, clip, and add transitions before uploading your video to YouTube or a social media site… and then there are enterprise platforms built for including animations, dazzling effects, and dealing with very long videos. Because of bandwidth…
