This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
Social Local Mobile Behavior
Rocketfuel has produced this infographic with some details for mobile, social and local behavior. The intersection of social, local, and mobile marketing represents an early and still untapped opportunity for marketers. To make some sense of the SoLoMo landscape, we developed a SoLoMo infographic that combines the most pertinent industry research with our own primary research to share what you…
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Paid and Organic Search Marketing
How to do Effective Local SEO on a Budget
Over time, SEO has become more challenging and more rigorous, but should that necessarily mean more expensive? Not all companies that need SEO services are Internet-based or IT-related. The majority are small, local businesses that serve a specific geographic area. These folks need local SEO rather than traditional, national SEO. Local businesses and individuals — dentists, plumbers, apparel stores, electronic…
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Content Marketing
The Ultimate Email Marketing Cheatsheet
There are many strategies and habits to choose from when thinking about your approach to email and content marketing. Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but what tactic delivers the best results? Which should you focus on more than another? With average performers spending most of their time on creative development…
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Analytics & Testing
Fresh URL: Clean Up Your URLs for Sharing
The good people at Wistia have developed a cross-browser script called Fresh URL that you can embed in your site that removes all the extraneous campaign tracking and other unnecessary querystring code from your URL. This is a great tool because it means that your campaign codes won’t be re-used as people share links to your site. As an example,…
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E-commerce and Retail
Microservices: Building Scalable and Agile Mobile Apps for the Cloud
Although familiar, the traditional approach to developing and deploying cloud-based applications is struggling to meet the demands of modern mobile apps. Microservices architecture is becoming a significant factor in this field, leading to substantial changes. In the upcoming blog post, I will dive into microservices, exploring their core principles, advantages for mobile app development, and the essential considerations for their…
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E-commerce and Retail
Complete™: Cross-Border Commerce from Translation, Shopping, through Fulfillment
Tony Bianco’s designs have been highly sought after in Australia for over forty years, and now the brand has catapulted into the world’s most influential fashion magazines and best-dressed lists by Australian models. Today, many top celebrities and models in the U.S. and throughout Europe can be seen wearing a variety of Tony Bianco shoes and accessories. To help accelerate…
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Advertising Technology
How Can Contextual Advertising Help Us Prepare for a Cookieless Future?
Google recently announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than it originally planned. However, while the announcement may feel like a backward step in the battle for consumer privacy, the wider industry continues to press on with plans to deprecate the use of third-party cookies. Apple…
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Analytics & Testing
Subbly: Launch Your Subscription Box Service With This E-commerce Platform
One huge rage that we’re seeing in e-commerce is subscription box offerings. Subscriber boxes are an intriguing offering… from meal kits, children’s education products, to dog treats… tens of millions of consumers sign up for subscription boxes. Convenience, personalization, novelty, surprise, exclusivity, and price are all characteristics that drive subscription box sales. For creative e-commerce businesses, subscription boxes can be…
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Content Marketing
The Blogconomy Blogging Statistics
Remember when folks were saying that blogging was dead? I’ve been blogging now for a decade and owe my success, my book, my company and my career to blogging. Through years of blogging, I’ve generated influence, authority and enough of a following that we’re able to sustain a growing business helping our clients with their content marketing efforts. I don’t…
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Content Marketing
Do you Seed Blogs?
Way back (snicker) in the early days of blogging, I figured out that commenting on other blogs was hugely successful. The majority of growth in those young days was due to my participation in the conversation in other blogs. Even with the consistent growth of my blog, I continue to try to seek out and find new blogs who are…
