This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
PHP: Use the WordPress API to Build a Shortcode to List Subpages
We’re working on quite a complex implementation for an enterprise client right now. The site is being built in WordPress but has a ton of bells and whistles. Often, when I’m doing this type of work, I like to save the custom code for repurposing later on other sites. In this case, I thought it was such a useful function,…
- Analytics & Testing
Why Team Communication Is More Important Than Your Martech Stack
Simo Ahava’s atypical viewpoint on data quality and communication structures freshened up the whole lounge at the Go Analytics! conference. OWOX, the MarTech leader in the CIS region, welcomed thousands of experts to this gathering to share their knowledge and ideas. OWOX BI Team would like you to think over the concept proposed by Simo Ahava, which definitely has potential…
- Artificial Intelligence
Cara, Meta, and Adobe: Creators and AI Collide
I’ve been writing every week on Martech Zone since 2006. While I think of myself as a creator, every product, solution, strategy, or opinion I provide here was learned or collaborated before I published it. Of course, I repackage and focus my content in a way that I believe provides value to my readers, but I would struggle with an…
- E-commerce and Retail
PayStand: Accept Credit Cards with No Transaction Fees
When I integrated our invoicing system with credit card processing I was pretty much shocked at how complex it was and then how much money they take out in transactions. Then I was shocked that I had to get two systems… a credit card processor and a merchant account. The only advantage I had was that I was able to…
- Analytics & Testing
The Cause and Staggering Consequences of Data Issues
Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you’re missing the ability to accurately target and communicate with your prospects. In turn, this leaves a gap in your ability to ensure you’re meeting your sales team’s needs as well. Sales efficiency is a…
- Marketing Tools
MindManager: Mind Mapping and Collaboration for the Enterprise
Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…
- E-commerce and Retail
Soona: An All-in-One Solution for High-Quality E-commerce Product Imagery, Photography, and Video
E-commerce brands face the constant challenge of producing high-quality visual content to attract and engage customers. The demand for fresh, compelling product photos, videos, and social media assets can be overwhelming, especially for smaller businesses with limited resources. Many struggle to balance the need for professional-looking imagery with budget constraints and tight timelines, often sacrificing quality or timeliness. Soona Soona…
- E-commerce and Retail
Visa’s Single Sign-On Checkout is a Winner!
Single sign-in has been proven effective across the board – either utilizing social logins to complete landing page forms, or now by using payment technologies to quickly convert a customer. Visa offers a single-sign on system called Visa Checkout that already has wide adoption. With rapid growth over the last 10 months, Visa Checkout has seen significant adoption and conversation…
- Sales Enablement, Automation, and Performance
Always Be Closing: 10 Statistics Driving Sales Change
The team at Microsoft has put together a fantastic white paper on the challenges and successes of sales organizations, their productivity, and ability to adapt and adopt to technology. We often meet with companies that tout impressive sales results from word-of-mouth and cold calling. I don’t ever doubt that either of these strategies work – of course they do. Sales…
- Content Marketing
Websites Still a Viable Source of Passive Income
If you were to believe everything you read, starting up a website to earn passive income would be a lost cause these days. Those who have certified the death certificate blame the overwhelming competition and Google updates as reasons why traditional passive income, through affiliate marketing, is no longer a viable source of making money. However, not everyone seems to…
