This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Do You Need Terms and Conditions, Privacy and Cookie Policies?
Communication and commercial dealings have always gone hand-in-hand. This is true more so now than ever before, with our ever-increasing accessibility to online devices, whether on our computers, tablets or mobile phones. As a result of this instantaneous access to new information, the company website has become a key tool for businesses to deliver their products, services, and culture to…
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Social Media & Influencer Marketing
LeadDelta: How to Organize and Manage Your LinkedIn Connections
The more people you know on LinkedIn, the better off you will be. It’s indisputable that having a high number of LinkedIn connections may help you expand your personal brand by increasing the reach of your published content, enhancing LinkedIn search results, and increasing profile views. However, It’s easy to get overwhelmed by your network and forget why you added…
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Content Marketing
Websites Still a Viable Source of Passive Income
If you were to believe everything you read, starting up a website to earn passive income would be a lost cause these days. Those who have certified the death certificate blame the overwhelming competition and Google updates as reasons why traditional passive income, through affiliate marketing, is no longer a viable source of making money. However, not everyone seems to…
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Analytics & Testing
The Challenge of Marketing Silos and How to Break Them
Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions. The whitepaper discusses the challenges of marketing silos, including each having its own…
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Email Marketing & Automation
A Complete List Of Email Campaigns Your Business Should Be Executing By Strategy
Email marketing plays a pivotal role in acquiring new customers, retaining existing ones, boosting customer loyalty, enhancing reputation, and upselling products or services. Here are several types of email marketing campaigns that can help a business achieve these goals: Acquisition Campaigns: The goal of acquisition campaigns is to attract new customers. These emails aim to make potential customers aware of your…
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Artificial Intelligence
Marketing: Generating Value with AI
AI is transforming the way brands approach and execute marketing activities. Starting with the creative process, which can be democratized to allow consumers to produce their own personalized collateral: for example, at this year’s French Open, fans could pick a past memory of Rafael Nadal, and type a text prompt in a simple generative AI interface to generate a poster…
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Content Marketing
10 Steps to Build a Better B2B Twitter Strategy
I recently read that Twitter still has twice as many users as does LinkedIn. With the plethora of Twitter apps and integration, the ease with which tweets are amplified is also much much greater. As a B2B Twitter user myself, I’m always working my Twitter strategy to continue to build a following and attract the most relevant audience. Here are…
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Sales and Marketing Training
Sales Impact Academy: Learn How To Upskill Your B2B Sales With The World’s Best Talent
The traditional higher education system has let the world of B2B down, with a complete lack of formal, structured education across the entire industry. This major oversight has led to totally inconsistent core technical skills across every role in go-to-market teams from leadership through to SDRs, AEs, CSMs, marketing, and revenue operations. Early in my business, I had the fortune…
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Content Marketing
5 Not-So-Common Use Cases For A Customer Data Platform (CDP)
When it comes to marketing and customer management, organizations are constantly seeking innovative ways to leverage data for strategic advantage. While Customer Data Platforms (CDPs) are often associated with personalized marketing and improved customer experiences, their capabilities extend far beyond these well-known applications. Here are five not-so-common yet highly impactful use cases of a CDP, showcasing how these platforms can…
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Content Marketing
Should Sales Teams Blog?
I happened to see a poll result from SellingPower and just about had a stroke when I saw the result. The question is Should Sales Teams Blog? Here are the results: Are you kidding me? 55.11% of companies forbid their sales people to blog? First of all… if that’s the case with a company I’m thinking of doing business with,…
