This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Best Practices for Email Outreach to Influencers
Since we’re pitched by public relations professionals on a daily basis, we get to see the best and worst of email outreach pitches. We’ve shared before how to write an effective pitch and this infographic is a great follow-up that encompasses the greater progress. The fact is that companies need to build awareness and authority for their brand online. Writing…
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Advertising Technology
Publishers: Paywalls Need to Die. There’s a Better Way to Monetize
Paywalls have become commonplace in digital publishing, but they’re ineffective and create a barrier to the free press. Instead, publishers must use advertising to monetize new channels and give consumers the content they crave for free. Back in the 90s, when publishers began moving their content online, there emerged a range of strategies: only the major headlines for some, whole…
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Advertising Technology
Why Do TV Commercials Like Billy Mays, ShamWow, and HeadOn Work?
The television is often on in our home, but it’s usually background noise. If I do watch television, it’s usually the Discovery Channel. Today is a weekday, so I roamed the channels a few times. After a while, we just rented a movie. These three commercials are why: ShamWow I hope this guy squints because someone poked him in the…
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Content Marketing
WordPress: Create Sidebars Automatically For Each Category
I’ve been simplifying this site to improve speed times and to attempt to monetize the site better without irritating my readers. There are multiple ways that I’ve monetized the site… here they are from most to least lucrative: Direct sponsorships from partner companies. We work on collective strategies that incorporate everything from webinars to social media shares to promote their…
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Marketing Books
Help Lead the Marketing Rebellion
The first time I met Mark Schaefer, I instantly appreciated his experience and deep insight. Mark works with leading companies to improve their marketing efforts. While I’m a competent practitioner in this industry, I look to a handful of leaders for vision—Mark is one of those leaders that I pay attention to. While Mark is a seasoned marketing veteran, I…
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E-commerce and Retail
Navigating Sales Tax for SaaS Businesses: Best Practices and Platforms
As Software as a Service (SaaS) businesses continue to grow and expand their customer base across different states, it’s crucial to understand the complexities of sales tax compliance. Each state has its rules and regulations regarding the taxation of SaaS products, making it challenging for businesses to stay compliant. This article will discuss best practices, do’s and don’ts, and platforms…
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Content Marketing
The Dramatic Impact of Online Visual Storytelling
There’s a reason why we use so much imagery here at Martech Zone… it works. While the textual content is the focus, the imagery balances the pages and provides a means for readers to get an instant impression of what is to come. Imagery is an understated strategy when it comes to developing your content. If you haven’t already –…
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E-commerce and Retail
5 Proven Times to Send Your Automated Emails
We’re huge fans of automated emails. Companies don’t often have the resources to touch each prospect or customer on a frequent basis, so automated emails can have a dramatic impact on your ability to communicate and nurture both your leads and customers. Emma has done a fantastic job in pulling together this infographic on the top 5 most effective automated…
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E-commerce and Retail
ShippingEasy: Shipping Pricing, Tracking, Labeling, Status Updates, and Discounts For Ecommerce
There’s a ton of complexity with e-commerce – from payment processing, logistics, fulfillment, through to shipping and returns – that most companies underestimate as they take their business online. Shipping is, perhaps, one of the most important aspects of any online purchase – including cost, estimated delivery date, and tracking. Additional costs of shipping, taxes, and fees were responsible for…
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Paid and Organic Search Marketing
Repuso: Collect, Manage, And Publish Your Customer Reviews & Testimonial Widgets
We assist several local businesses, including a multi-location addiction and recovery chain, a dentist chain, and a couple of home services businesses. When we onboarded these clients, I was honestly shocked, at the number of local companies that do not have the means to solicit, collect, manage, respond to, and publish their customer testimonials and reviews. I will state this…
