This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Event Marketing
How Ink Factory’s Graphic Recordings Make Meetings, Events, and Presentations Unforgettable
Capturing—and keeping—your audience’s attention is more challenging than ever. Whether you’re hosting a corporate training, delivering a keynote, or pitching a bold new idea, it’s not enough to present content—you have to make it stick. That’s where Ink Factory comes in, offering a powerful visual tool that transforms live content into vibrant, memorable illustrations through the art of graphic recording.…
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Content Marketing
This Fat Guy Loves Coca-Cola Marketing
I’m beyond fat… in fact, I need to lose the weight of an average man to get back to just being fat. I’d love to blame it on my thyroid, my genetics, my work, my stress level… something. The fact is, though, that it’s pretty straightforward. When I eat right and exercise, I lose weight. When I don’t exercise or…
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Advertising Technology
How Are Advertisers Capitalizing on March Madness?
In 2015, there were 11.3 million average total viewers of the NCAA’s March Madness, along with a record 80.7 million live video stream viewers. The most watched game attracted 28.3 million total viewers. If you don’t think it’s a big deal, you should try working in downtown Indianapolis this month (where our offices are)! We’ll be working from home most…
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Content Marketing
WordPress and MySQL: What’s Your Word Count?
There’s been some talk on blogs about the average word count of a WordPress post. Some light has been shed that search engines will only weigh the impact of the first x number of characters, where x is currently unknown. As a result, anything after that is simply a waste of words. I’m rather garrulous with my blog posts so…
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Analytics & Testing
Google Analytics Launches Data Studio (Beta)
Google Analytics has launched Data Studio, a companion to analytics for building reports and dashboards. Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and fully customizable. Data Studio lets you create up to 5 custom reports with unlimited editing and sharing. All for free…
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Artificial Intelligence
Learn How to Increase Revenue By Harnessing The Awesome Power of Your Tiny Search Box
Search is the universal language. And the search box is the portal to all your answers. At home, daydreaming about a new couch for your apartment? Google best sleeper couches for small apartments. At work trying to help a customer understand their subscription options? Search your intranet for the most up-to-date pricing and details to share with them. At peak…
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Mobile Marketing, Messaging, and Apps
UX Design and SEO: How these Two Website Elements can Work together to your Advantage
Over time, the expectations for websites have evolved. These expectations set the standards for how to craft the user experience that a site has to offer. With search engines’ desire to provide the most relevant and most satisfactory results to searches, some ranking factors are taken into consideration. One of the most important nowadays is user experience (and various site…
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Analytics & Testing
Insights That Convert: How User Analytics Becomes Your Secret Weapon?
Before you start redesigning your entire site in a panic, there’s a hero waiting to be unleashed: user analytics. It’s not a fancy gadget straight out of a sci-fi movie. It’s a set of tools that track how customers actually interact with your store. This article dives deep into user analytics, making it simple and actionable for everyone. We’ll decode those cryptic data reports and turn them…
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Artificial Intelligence
3 Strategies to Avoid Getting Sucked Into the Next New Tech Trend
When a new technology arises, brands are quick to jump on the bandwagon without fully understanding how they might see or measure results. A few years ago, it was AI and chatbots. Today, it’s NFTs, cryptocurrency, and the metaverse. Numerous brands have launched programs into the metaverse, whether through virtual games, stores, or merchandise. By 2030, the global metaverse market is…
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Paid and Organic Search Marketing
LinkTiger: The Costly Impact of Broken Links And How To Be Alerted Of Them
A well-functioning website is crucial for any business or organization. A seamless user experience is key to attracting and retaining visitors, and a critical part of that experience is ensuring that all links on your site work as intended. Broken links can wreak havoc on your website’s usability, reputation, and search engine rankings: The User Experience Nightmare: Imagine clicking on…
