This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
5 Proven Times to Send Your Automated Emails
We’re huge fans of automated emails. Companies don’t often have the resources to touch each prospect or customer on a frequent basis, so automated emails can have a dramatic impact on your ability to communicate and nurture both your leads and customers. Emma has done a fantastic job in pulling together this infographic on the top 5 most effective automated…
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Advertising Technology
How Are Advertisers Capitalizing on March Madness?
In 2015, there were 11.3 million average total viewers of the NCAA’s March Madness, along with a record 80.7 million live video stream viewers. The most watched game attracted 28.3 million total viewers. If you don’t think it’s a big deal, you should try working in downtown Indianapolis this month (where our offices are)! We’ll be working from home most…
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Content Marketing
WordPress and MySQL: What’s Your Word Count?
There’s been some talk on blogs about the average word count of a WordPress post. Some light has been shed that search engines will only weigh the impact of the first x number of characters, where x is currently unknown. As a result, anything after that is simply a waste of words. I’m rather garrulous with my blog posts so…
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Analytics & Testing
Google Analytics Launches Data Studio (Beta)
Google Analytics has launched Data Studio, a companion to analytics for building reports and dashboards. Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and fully customizable. Data Studio lets you create up to 5 custom reports with unlimited editing and sharing. All for free…
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Content Marketing
This Fat Guy Loves Coca-Cola Marketing
I’m beyond fat… in fact, I need to lose the weight of an average man to get back to just being fat. I’d love to blame it on my thyroid, my genetics, my work, my stress level… something. The fact is, though, that it’s pretty straightforward. When I eat right and exercise, I lose weight. When I don’t exercise or…
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Mobile Marketing, Messaging, and Apps
UX Design and SEO: How these Two Website Elements can Work together to your Advantage
Over time, the expectations for websites have evolved. These expectations set the standards for how to craft the user experience that a site has to offer. With search engines’ desire to provide the most relevant and most satisfactory results to searches, some ranking factors are taken into consideration. One of the most important nowadays is user experience (and various site…
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Artificial Intelligence
Learn How to Increase Revenue By Harnessing The Awesome Power of Your Tiny Search Box
Search is the universal language. And the search box is the portal to all your answers. At home, daydreaming about a new couch for your apartment? Google best sleeper couches for small apartments. At work trying to help a customer understand their subscription options? Search your intranet for the most up-to-date pricing and details to share with them. At peak…
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Paid and Organic Search Marketing
LinkTiger: The Costly Impact of Broken Links And How To Be Alerted Of Them
A well-functioning website is crucial for any business or organization. A seamless user experience is key to attracting and retaining visitors, and a critical part of that experience is ensuring that all links on your site work as intended. Broken links can wreak havoc on your website’s usability, reputation, and search engine rankings: The User Experience Nightmare: Imagine clicking on…
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Artificial Intelligence
Logome: Generate Your Logo, Brand Kit, and More With AI
Establishing a strong brand identity is crucial for success in today’s competitive business landscape. However, many entrepreneurs and small business owners struggle with creating professional-looking logos and cohesive branding materials. The process can be time-consuming and expensive and often requires specialized design skills. This leaves many businesses with subpar branding that fails to make a lasting impression on potential customers.…
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Content Marketing
Marketing to Intent, Not Eyeballs
Old school marketers always seem to get hung up on the number of eyeballs. I’ve always been a database and direct marketer, so I liked getting the right eyeballs rather than pushing advertisements in front of all of them. Businesses like the Yellow Pages like to tout the big numbers, too. I read once that 87% of the U.S. Population…
