This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
5 Marketing Budget Mistakes to Avoid
One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. Setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it. Flat budgets produce flat…
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Email Marketing & Automation
Are Your Emails Making It To The Inbox?
You may not realize this, but an email that is delivered to the inbox or the junk folder is technically delivered. So, paying attention to deliverability rates doesn’t mean that your email actually made it to the inbox! An email is a formidable tool – often resulting in the highest returns than any other online medium… but investing in the…
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Content Marketing
InfluencerActive: Find B2B Influencers Easily For Your Next Influencer Marketing Campaign
Today, I joined over 100 other B2B influencers in the launch of Influencer Active. This is the first B2B influencer digital marketplace for B2B or B2C brands to discover and hire influencers directly. The global self-service influencer marketplace is unique because it connects brand marketers with curated influencers who have built a significant following and credible reputation on various channels. The…
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Email Marketing & Automation
How Email Engagement Compares to Social Engagement
As soon as I see versus used in the title of an article in marketing, I get a little bit queasy. This infographic below from Devesh Design does a great job of putting into perspective the need for customers to utilize email for their company. I have no doubt as to the power of email and it’s ability as a…
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Content Marketing
PressRush: The Polite Pitching Platform for Journalist Outreach
Every day I receive dozens of pitches in my inbox. Many of them are poorly written, most aren’t relevant to my site, but there’s always a nugget of gold in the pile of PR spam so I pay attention. I received a pitch this week where the email appeared quite a bit different and provided a positive pitch experience for…
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Customer Data Platforms
5 Most Common Mistakes Made by JavaScript Developers
JavaScript is the base language for virtually all modern-day web applications. In the past few years, we have seen an increase in powerful JavaScript-based libraries and frameworks in building web applications. This worked for single-page applications as well as server-side JavaScript platforms. JavaScript has become omnipresent in the world of web development. This is why it is a major skill…
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Content Marketing
Headliner: Build Audiograms For Your Podcast To Promote Socially
The podcast industry continues to grow for businesses. We’ve seen the incredible impact on the podcast series that we’ve helped companies to launch – many easily moving into the top percent of their industry due to a lack of competing alternatives. Podcasting is a fantastic marketing channel for several reasons: Voice – provides an intimate and emotionally engaging experience where…
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Mobile Marketing, Messaging, and Apps
Mobile-First Design: You’re Still Losing Too Many Opportunities Focusing on Desktop
Smartphones have become ubiquitous, yet the mobile-first design is secondary to many companies attempting to engage and retain customers. With most internet users now accessing websites via mobile devices, companies must prioritize mobile optimization to remain competitive and provide seamless user experiences. This article delves into the concept of mobile-first design, discusses Google’s requirements for mobile-optimized websites, and highlights the…
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Sales Enablement, Automation, and Performance
Kiflo: Empowering Referral, Affiliate, and Partner Programs
Companies increasingly recognize the power of partnerships to drive growth and expand market reach. However, managing partner programs can be complex and time-consuming, often involving manual processes, disparate tools, and fragmented communication channels. This inefficiency can hinder the potential of even the most promising partnerships. Kiflo Kiflo is an all-in-one partner relationship management (PRM) platform. It offers a comprehensive solution…
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Marketing Tools
I Canceled My Basecamp Account Today
In the past, I’ve been a fan of 37 Signals. They were ahead of their day in user interface design and simplicity. Their book, Getting Real, still impacts how I develop, design, and build product requirements. Since last summer, I’ve utilized a Basecamp account to track several projects and clients. While reading the 37 Signals blog over the last year, I’ve noticed…
