This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Why Learning is a Leading Engagement Tool for Marketers
We’ve seen incredible growth in content marketing in recent years—nearly everyone is getting onboard. In fact, according to the Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers use content marketing. But smart organizations are taking their content marketing strategy to the next level and incorporating online learning content. Why? People are hungry for educational content, eager…
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Email Marketing & Automation
The 5 Essential Steps of Building a Profitable Email List
A robust email list is like having a treasure trove of potential customers at your fingertips. Whether you’re starting from scratch or looking to expand your existing list, effective email list building is key. At Martech Zone, at one time, we had over 30,000 subscribers to our email newsletter. However, upon deeper review, we noticed that most of that list…
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Sales Enablement, Automation, and Performance
Kaspr: Improving Sales Prospecting with Accurate Prospect Data and Automation
Traditional cold calling and generic email outreach often yield disappointing results, leading to wasted time and missed opportunities. Sales teams struggle to find accurate contact information, personalize their approach, and manage their leads effectively. These hurdles can significantly impact productivity and ultimately affect the bottom line. Kaspr Enter Kaspr, a cutting-edge sales prospecting platform designed to streamline the entire sales…
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Customer Data Platforms
Navigating the Data Landscape in 2024: A Comprehensive Guide to Modern Data Terminology
Data has become the lifeblood of business operations, driving decision-making and fueling innovation across industries. For business owners, sales professionals, marketers, and technologists alike, understanding the vast and complex world of data is no longer optional—it’s essential. This comprehensive guide aims to demystify the language of data, providing clear, concise explanations for over 100 key terms and concepts. From foundational…
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E-commerce and Retail
How Product Pricing Online Can Influence Buying Behavior
The psychology behind e-commerce is quite amazing. I’m an avid online shopper and am often surprised at all the things that I buy that I didn’t really need but it was just too cool or too good a deal to pass up! This infographic from Wikibuy, 13 Psychological Pricing Hacks to Increase Sales, describes the impact of pricing and how…
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Event Marketing
Facebook’s Latest Features Help SMBs Survive COVID-19
Small-and-medium-sized businesses (SMBs) face unprecedented challenges, with 43% of businesses having temporarily closed due to COVID-19. In light of ongoing disruption, tightening budgets, and cautious reopening, companies that serve the SMB community are stepping up to offer support. Facebook Provides Critical Resources For Small Businesses During The Pandemic Facebook recently launched a new free paid online events product for SMBs on its platform –…
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Analytics & Testing
How To Use Customer Journey Analytics To Optimize Your Demand Generation Marketing Efforts
To optimize your demand generation marketing efforts successfully, you need visibility into every step of your customers’ journeys and the means to track and analyze their data to understand what motivates them now and in the future. How do you do that? Fortunately, customer journey analytics provides valuable insights into your visitors’ behavioral patterns and preferences throughout their entire customer…
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Sales and Marketing Training
The Four Pillars of Product Success: How Product Managers Prioritize Features for Maximum Impact
Product managers are crucial in prioritizing backlogs and driving innovation within companies. They must balance existing and potential customers’ needs and the company’s overall growth and profitability. This article will explore four central themes that product managers should consider when prioritizing their backlogs: customer retention, customer acquisition, efficiency, and innovation. Table of ContentsCustomer Retention and Product PrioritizationKano ModelKano Prioritization StrategyCustomer…
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Content Marketing
Free Download: Numbered and Alphabetized Google Map Markers
I’m finishing up a mapping site for a client this weekend and decided the current marker (icon) collections out there were pretty plain, lacking any dimension. While I was taking a break, I decided to make a new collection. Feel free to download the markers here and use them for commercial or non-commercial use… my only requirement is a nice…
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Social Media & Influencer Marketing
Where’s Wesley? SXSW Success on a Small Budget
With SXSW recently behind us, many companies are sitting in board rooms asking themselves, Why didn’t we get any traction at SXSW? Many are even wondering if the huge amount of money they spent was simply wasted.. As a mecca for tech companies, it’s the perfect place for raising awareness of a brand, but why do so many companies fail…
