This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
Why Contextual Targeting Is Critical For Marketers Navigating The Cookie-Less Future
We’re living in a global paradigm shift, where privacy concerns, coupled with the cookie’s demise, is placing pressure on marketers to deliver more personalised and empathetic campaigns, in brand-safe environments. While this presents many challenges, it also presents many opportunities for marketers to unlock more intelligent contextual targeting tactics. Preparing For A Cookie-Less Future The increasingly privacy-savvy consumer is now…
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Advertising Technology
Marketing Takeaways for the Convergence of Television and Internet
The convergence of television and the internet represents one of the most significant shifts in media consumption behavior and content distribution strategies in recent years. The television industry is undergoing a radical evolution, with a surge in new technologies and services that cater to the modern viewer’s demand for flexibility, choice, and convenience. These innovations have introduced a suite of…
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Marketing & Sales Videos
Interactions’ Hybrid Calling System = Amazing
On Monday, I had the opportunity to tour Interactions, listen and observe their system in action, and use a full demonstration of Hey Otto – a voice and web conferencing system that utilizes Interactions technology on the back end. Companies who have large call centers go down two different roads, either automated speech recognition (ASR) systems or by employing large…
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Marketing Infographics
Why Leveraging Infographics Is A Great Content, Social Media, and SEO Investment
The ability to capture and retain your audience’s attention is paramount. So, what’s the secret weapon that can help you achieve this in the most effective way possible? The answer lies in infographics, which have proven to be an invaluable strategy for content marketing, social media marketing, and SEO. For anyone involved in sales and marketing, understanding the power of…
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Content Marketing
How B2B Sales Has Changed
This infographic from Maximize Social Media beautifully lays out the advantage of inbound marketing as part of your overall sales process. It’s unfortunate, though, that they choose to pit one strategy against the other rather than providing how most B2B companies are combining the two strategies. By combining an inbound and outbound approach to B2B sales, you can capture and…
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Social Media & Influencer Marketing
Tagembed: Curate Your Social Media and Review Feeds And Publish Them On Your Website with Ease
Businesses and brands constantly seek ways to enhance their online presence and effectively engage with their target audience. Social media platforms have become essential to this endeavor, offering a direct channel for interaction, content sharing, and brand promotion. However, managing and curating content across multiple social media channels can be complex, often requiring significant time and resources. Tagembed Tagembed, a…
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Sales Enablement, Automation, and Performance
PipelinePRO: Build Your Ultimate Sales Machine
Staying on top of your sales pipeline can be the difference between thriving and merely surviving. Many entrepreneurs find themselves juggling multiple tools, struggling to keep track of leads, and wasting valuable time on administrative tasks instead of closing deals. If this sounds familiar, you’re not alone. PipelinePRO PipelinePRO is an all-in-one sales and marketing platform designed to streamline your…
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Advertising Technology
The COVID-19 Outbreak: Advertising and Marketing Impact
It’s extremely valuable to work with an agency that is on top of important marketing updates at all times. As every business is being forced to make changes due to current world circumstances and COVID-19 health and safety, it means providing ample technology for a remote workforce, moving to zero contact services when possible, and tightening the reins on business…
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Content Marketing
Lucihub: Harnessing the Power of Video Content Creation for Business Engagement
Businesses constantly seek innovative methods to capture attention and forge meaningful connections with their audiences. Video content creation has become a particularly powerful tool, revolutionizing communication strategies across various industries. Video content creation is now emerging as the leading trend in business growth, and the demand will continue to increase. Whether through social media, websites, or marketing campaigns, integrating video…
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Customer Data Platforms
StoreConnect: A Salesforce-Native eCommerce Solution for Small and Medium-Sized Businesses
While e-commerce has always been the future, it is now more important than ever. The world has changed into a place of uncertainty, caution, and social distance, emphasizing many advantages of eCommerce for both businesses and consumers. Global e-commerce has been growing every year since its inception. Because online purchasing is easier and more convenient than shopping at a real…
