This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Blogging Vocabulary: What is a Permalink? Trackback? Slug? Ping? 20+ Terms You Need to Know
In a recent luncheon with some local marketers, I realized a gap in their blogging knowledge and the technologies involved. As a result, I wanted to provide an overview of common terms associated with blogging. What is Analytics? Analytics in the context of blogging refers to the collection and analysis of data that tracks the performance of a blog. This…
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Advertising Technology
What Is A Demand-Side Platform (DSP)?
A demand-side platform (DSP) is a software solution that allows advertisers and marketers to purchase digital ad inventory across various ad exchanges, networks, and publishers in real-time, using a single interface. It streamlines the media buying process and helps advertisers to target specific audiences more effectively. To understand what a DSP is and how it fits into the programmatic ad-buying…
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Artificial Intelligence
6 Examples Of Marketing Tools Using Artificial Intelligence (AI)
Artificial intelligence (AI) is quickly becoming one of the most popular marketing buzzwords. And for good reason – AI can help us automate repetitive tasks, personalize marketing efforts, and make better decisions, faster! When it comes to increasing brand visibility, AI can be used for a number of different tasks, including influencer marketing, content creation, social media management, lead generation,…
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Artificial Intelligence
Internet of Things: What Is IoT? AIoT? How Is IoT Advancing Customer Experiences Now And In The Future?
The Internet of Things (IoT) refers to the interconnection of various devices and objects through the internet, allowing them to collect, exchange, and analyze data. This technology enables devices to communicate with each other and with users, creating a more efficient, automated, and integrated experience. The global IoT market was projected to reach around $1.6 trillion by 2025, up from…
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Marketing Books
What Factors Make for a Successful Social Media Strategy?
The Seven Success Factors of Social Business Strategy by Charlene Li and Brian Solis is a must-read for business leaders, marketers, and strategists aiming to integrate social media into their business models. The book provides a clear, actionable framework for creating a cohesive social business strategy that delivers measurable outcomes. Li and Solis explore the intersection of social media, business…
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Customer Data Platforms
Infographic: What is Account-Based Marketing?
Account-Based Marketing is strategic approach to business marketing in which an organization considers and targets prospect or customer accounts based on the likelihood of them doing business with the company. This is typically based on an ideal customer profile (ICP) that matches both needs, technologies, and firmographics. Account-based marketing (ABM) has become the go-to strategy for B2B companies to target…
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Analytics & Testing
10 Brand Monitoring Tools That You Can Get Started With For Free
Marketing is such a vast area of knowledge that sometimes it can be overwhelming. It feels like you need to do a ridiculous amount of things at once: think through your marketing strategy, plan out content, keep an eye on SEO and social media marketing and so much more. Luckily, there is always martech to help us. Marketing tools can…
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Sales and Marketing Training
How To Create A Marketing Budget: Methods, Line Items, Averages, and Considerations
We recently had a newly launched company that asked us to provide a statement of work (SOW) that incorporated building and executing a strategy for high growth. We did quite a bit of analysis on their system, their competition, and their pricing, in order to set some expectations for their marketing budget and its allocation. After preliminary research, we brought…
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Artificial Intelligence
The Future of Marketing: A Roadmap to AI-Driven Customer Experience Orchestration
The marketing landscape is fundamentally transforming, driven by the convergence of artificial intelligence (AI), predictive analytics, and composable technologies. As we move toward 2030, the traditional boundaries between human creativity and machine capability are blurring, creating new possibilities for personalized, efficient, and effective customer engagement. This comprehensive roadmap explores how emerging technologies are reshaping marketing operations across organizations of all…
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Paid and Organic Search Marketing
What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?
Every day my inbox is inundated with spamming SEO companies begging to place links in my content. It’s an endless stream of requests, and it irritates me. Here’s how the email usually goes… Dear Martech Zone, I noticed that you wrote this amazing article on [keyword]. We wrote a detailed article on this as well. I think it would make…
