This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Embedded Finance and How It Addresses Cash Flow Problems in Affiliate Marketing
Recent technological developments are driving seamless payments and more cost-effective payment options. These factors make them a key driving force in the growth of embedded finance, a market whose value is projected to surpass $228 billion by 2028. What is Embedded Finance? Embedded finance, or embedded banking, refers to integrating financial services or tools within a non-financial company’s products, services,…
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In A Global Recession, Customer Advocacy Will Be Crucial To Brand Survival
A recession is coming. While no economist can predict its severity or length, the cost of living squeeze we’re already feeling is set only to worsen. Meanwhile, the modern marketing stack is close to toppling. With each new widget, each new software solution, and each new channel, the pile continues to grow. And with every addition, brands risk simply finding…
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7 Super Useful Tools for Improving Website Engagement
Over the last few years, increased used of digital media by customers has changed the way companies market their brands. Businesses have just a few minutes to capture a visitor’s attention and control their purchasing power. With many options available to customers, each organization has to find a unique mix of marketing strategies that will ensure customer loyalty to their…
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Ecommerce Social Login & Sharing
Great data from Facebook, LinkedIn, Google and Yahoo! on social logins, social sharing and e-commerce conversions. Monetate works with retailers like BestBuy, Urban Outfitters and sites like QVC and Comcast to optimize their sites to increase conversion rates. Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest.…
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UpRipple: All-in-One CRM, Sales, and Marketing Automation for Small Business
Many small businesses struggle to manage customer relationships, marketing campaigns, and daily processes, often patching together multiple tools that waste time and create inefficiencies. The result? Missed leads, slower growth, and inconsistent customer experiences. What’s needed is an affordable, all-in-one solution that helps businesses work smarter without adding complexity. UpRipple UpRipple is a small business CRM and marketing automation platform…
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Web Accessibility Goes Well Beyond Screen Readers
One issue with the internet that’s eerily silent in the United States is the requirement for accessibility by those with disabilities. The web provides a profound opportunity to overcome these obstacles so it’s a focus that your business should begin paying attention to. In many countries, accessibility is no longer an option, it’s a legal requirement. Accessibility isn’t without challenges,…
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5 Considerations When Localizing Your Mobile App for the Japanese Market
As the world’s third-largest economy, I could understand why you would be interested in entering the Japanese market. If you’re wondering how your app can successfully enter the Japanese market, then keep on reading to learn more about this! Japan’s Mobile App Market In 2018, Japan’s eCommerce market was worth $163.5 billion USD in sales. From 2012 to 2018 the…
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Failed Customer Experiences Are Destroying Your Marketing
SDL performed a survey to explore where the single or most prominent points of customer experience (CX) failure and success happen with customers and the impacts to the business. Perhaps the scariest result of this survey is that SDL found that many users that suffered from a bad customer experience actively tried to disparage the company every chance they could…
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The 5 Social Media Misconceptions of Businesses
Recently, I was interviewed and asked what misconceptions companies make when developing and implementing their social media strategy. My experience may run counter to many of the gurus out there, but – in all honesty – I think this industry is finally matured and the results speak for themselves. Social Media Misconception #1: Social Media is a Marketing Channel Companies…
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Alexa.com’s Site Overview: New Features Give Marketers Better Snapshot of Search and Content Opportunities, for Free
For marketers working to reach new audiences online, insights into competitors’ brand-building activities, strengths and weaknesses, and opportunities to reach and capture their audience can play a powerful role in driving success. However, such competitive insights have mostly been available to companies with vast resources and their own analytics teams. Alexa Site Overview The Alexa.com Site Overview service – which already…
