This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Internet of Things: What Is IoT? AIoT? How Is IoT Advancing Customer Experiences Now And In The Future?
The Internet of Things (IoT) refers to the interconnection of various devices and objects through the internet, allowing them to collect, exchange, and analyze data. This technology enables devices to communicate with each other and with users, creating a more efficient, automated, and integrated experience. The global IoT market was projected to reach around $1.6 trillion by 2025, up from…
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10 Brand Monitoring Tools That You Can Get Started With For Free
Marketing is such a vast area of knowledge that sometimes it can be overwhelming. It feels like you need to do a ridiculous amount of things at once: think through your marketing strategy, plan out content, keep an eye on SEO and social media marketing and so much more. Luckily, there is always martech to help us. Marketing tools can…
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The Three Pillars of E-commerce Success: Discoverability, Findability, and Shopability
Online merchandising has evolved beyond traditional retail display techniques into a complex digital strategy. Today’s digital storefronts must master the art of presenting products in ways that engage customers across multiple touchpoints and devices. This involves sophisticated product presentation, intelligent categorization, search optimization, and a carefully crafted customer journey that guides visitors from discovery to purchase. Discoverability: The Gateway to…
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What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?
Every day my inbox is inundated with spamming SEO companies begging to place links in my content. It’s an endless stream of requests, and it irritates me. Here’s how the email usually goes… Dear Martech Zone, I noticed that you wrote this amazing article on [keyword]. We wrote a detailed article on this as well. I think it would make…
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What is the Best Time to Run Facebook Ads?
Facebook advertising has become an indispensable tool for businesses and marketers seeking to reach a large online audience. However, simply creating an appealing Facebook ad does not guarantee its success. The timing of the ads is a precious factor that is frequently overlooked. Understanding the best time to run Facebook ads can significantly impact campaign performance and success. In this…
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B2B: How to Create an Effective Social Media Lead Generation Funnel
Social media is a great way to generate traffic and brand awareness but it may be quite challenging in generating B2B leads. Why is social media not as effective at serving as a B2B sales funnel and how to overcome that challenge? Let’s try to figure it out! Social Media Lead Generation Challenges There are two main reasons why social media platforms…
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The Top 25 E-Commerce Features And The Platforms That Support Them (Updated for 2024)
Over the past few decades, e-commerce has transformed from a niche offering to a dominant force in the global economy. In the early days, online shopping was limited to a handful of websites with rudimentary features and slow adoption. As technology advanced, the rise of secure payment methods, mobile devices, and user-friendly platforms revolutionized how consumers interact with businesses. Today,…
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Infographic: What is Account-Based Marketing?
Account-Based Marketing is strategic approach to business marketing in which an organization considers and targets prospect or customer accounts based on the likelihood of them doing business with the company. This is typically based on an ideal customer profile (ICP) that matches both needs, technologies, and firmographics. Account-based marketing (ABM) has become the go-to strategy for B2B companies to target…
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Typeform: Turn Data Collection Into A Human Experience
A few years ago, I completed a survey online, and it actually wasn’t a chore… it was elegant and simple. I looked up the provider, and it was Typeform. Typeform came about because the founders wanted to change how people answer questions on screens by making the process more human & more engaging. And it worked. Let’s face it… we…
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The Complete Guide to Content Topic Research and Semantic Relationships
Creating a comprehensive content library requires understanding semantic relationships – how topics, concepts, and words meaningfully connect and interact within the context of language and user understanding. This semantic foundation is critical to content marketing strategy. It enables content creators to map relationships between ideas, anticipate user needs, and create logical structures that mirror how people think and search for…
