This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
What Are The Largest Social Media Platforms in 2024?
Staying updated with social media trends is crucial for business owners, sales professionals, marketers, and technologists. When we talk about a large social media network, it’s not always clear what we’re referring to. The term is inherently subjective and can be interpreted in several ways, each with implications for understanding a platform’s reach and influence. Measuring “Largeness” There’s a multitude…
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Marketing Books
What Factors Make for a Successful Social Media Strategy?
The Seven Success Factors of Social Business Strategy by Charlene Li and Brian Solis is a must-read for business leaders, marketers, and strategists aiming to integrate social media into their business models. The book provides a clear, actionable framework for creating a cohesive social business strategy that delivers measurable outcomes. Li and Solis explore the intersection of social media, business…
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Paid and Organic Search Marketing
What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?
Every day my inbox is inundated with spamming SEO companies begging to place links in my content. It’s an endless stream of requests, and it irritates me. Here’s how the email usually goes… Dear Martech Zone, I noticed that you wrote this amazing article on [keyword]. We wrote a detailed article on this as well. I think it would make…
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E-commerce and Retail
The Top 25 E-Commerce Features And The Platforms That Support Them (Updated for 2024)
Over the past few decades, e-commerce has transformed from a niche offering to a dominant force in the global economy. In the early days, online shopping was limited to a handful of websites with rudimentary features and slow adoption. As technology advanced, the rise of secure payment methods, mobile devices, and user-friendly platforms revolutionized how consumers interact with businesses. Today,…
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Content Marketing
The Complete Guide to Content Topic Research and Semantic Relationships
Creating a comprehensive content library requires understanding semantic relationships – how topics, concepts, and words meaningfully connect and interact within the context of language and user understanding. This semantic foundation is critical to content marketing strategy. It enables content creators to map relationships between ideas, anticipate user needs, and create logical structures that mirror how people think and search for…
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Marketing Infographics
PPTPOP: The Ultimate Guide to Creating and Delivering Powerful Presentations
An excellent presentation can influence decisions, inspire action, and transform ideas into reality. Mastering these presentation fundamentals will help you communicate more effectively and confidently, whether speaking to a small team or a large audience. Starting with the Basics Before diving into complex presentation techniques, it’s essential to master the fundamental elements that form the backbone of any successful presentation.…
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Customer Data Platforms
Typeform: Turn Data Collection Into A Human Experience
A few years ago, I completed a survey online, and it actually wasn’t a chore… it was elegant and simple. I looked up the provider, and it was Typeform. Typeform came about because the founders wanted to change how people answer questions on screens by making the process more human & more engaging. And it worked. Let’s face it… we…
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Advertising Technology
What is the Best Time to Run Facebook Ads?
Facebook advertising has become an indispensable tool for businesses and marketers seeking to reach a large online audience. However, simply creating an appealing Facebook ad does not guarantee its success. The timing of the ads is a precious factor that is frequently overlooked. Understanding the best time to run Facebook ads can significantly impact campaign performance and success. In this…
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Martech Zone Apps
App: Check Your Sending IP Address To See If You’re Blacklisted For Email On Major DNSBL Servers
If you’re concerned that your email is not getting to your subscriber’s inbox, there’s a chance that the IP address you’re sending from has been blacklisted. You can enter the IP Address that you’re sending your email from, or you can enter the domain or subdomain you’re sending from and this form will resolve it. IP Address: Check IP What’s…
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Marketing Infographics
10 Steps to Managing Crisis Communications
Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. Crisis communications can be overwhelming — from the delayed response to what you’re supposed to say to all of the social mentions coming into determining whether or not it is a real crisis. But amid the chaos, it is always important to have…