This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Is There Any Better Time to Launch a New Social Network?
I’m spending a lot less time on social media. Between the flawed algorithms and disrespectful disagreement, the less time I spend on social media, the happier I am. Some people with whom I shared my dissatisfaction told me it was my fault. They said my open discussion of politics over the last few years opened the door. I truly believed…
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Analytics & Testing
Alexa.com’s Site Overview: New Features Give Marketers Better Snapshot of Search and Content Opportunities, for Free
For marketers working to reach new audiences online, insights into competitors’ brand-building activities, strengths and weaknesses, and opportunities to reach and capture their audience can play a powerful role in driving success. However, such competitive insights have mostly been available to companies with vast resources and their own analytics teams. Alexa Site Overview The Alexa.com Site Overview service – which already…
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Content Marketing
A Project Management Solution for Consultants
There are three kinds of projects. The ones you can do on your own, the ones that you can pay someone else to handle for you, and the ones that you need to collaborate with others on. Project management software is for the third kind. I recently discovered Mavenlink, a cloud-based project management application that is similar to Basecamp, but…
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Marketing Books
The Art of Clients Falling in Love
On the way to work yesterday, I listened to Dave Ramsey speak to Joe Beam, author of The Art of Falling in Love. Joe said there were three key elements to falling in love… commitment, intimacy, and passion. The conversation really stuck with me, so I made a voice memo about what I heard to write a post later. I…
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Marketing Books
Mastering YouTube Growth: A Deep Dive into The YouTube Formula
YouTube continues to stand as a pivotal platform for content creators and businesses aiming to expand their reach and revenue. The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue is a comprehensive guide to navigating this dynamic environment. The YouTube Algorithm Author Derrel Eves is a seasoned YouTube strategist with over…
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Content Marketing
The Surprising Words That Get Top Content Shared
Recently, I wrote about 2 key elements that article titles should incorporate if they wish to be clicked on and read. Some words don’t just impact what folks read, it can also impact what folks share! This infographic from ShortStack provides data collected from Iris Shoor, Leo Widrich and Scott Ayres. Words that get content shared Blog Posts – Surprising,…
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Email Marketing & Automation
ShortStack: Facebook Landing Pages and Social Contests Made Easy
If you’re using Facebook as a resource to drive traffic to your business via a contest or call-to-action (CTA), a socially integrated platform is a must. With ShortStack, you can develop funnels from a specific source—email, social media, digital ads – to a web page with a highly targeted focus. Facebook Landing Pages With ShortStack, you can build unlimited interactive…
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Sales Enablement, Automation, and Performance
Lusha: Find, Sell, and Close More With Accurate B2B Prospect Data To Fill Your Pipeline
B2B sales and marketing professionals face an uphill battle. Finding the right prospects, connecting with decision-makers, and closing deals has never been more challenging. The sheer volume of data can be overwhelming, making it difficult to identify and prioritize the most promising leads. Additionally, outdated or inaccurate contact information often wastes time and missed opportunities. Lusha Lusha is a cutting-edge…
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Email Marketing & Automation
American Airlines Shows How to Personalize Email Marketing Campaigns Effectively
Personalization is no longer a nice-to-have in email marketing—it’s a necessity. When executed well, it engages your audience, builds loyalty, and drives conversions. Airlines, for example, have an incredible opportunity to leverage the data they collect to create highly personalized email campaigns. Unfortunately, many fall short. American Airlines Take a recent experience I had with American Airlines as an example.…
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Content Marketing
9 Composition Tips for Taking Incredible Photographs
This may be one of the finest collections of photography tips that I’ve ever discovered online. Truth be told, I’m a terrible photographer. That doesn’t mean I don’t have good taste. I’m always amazed at the incredible art that’s produced through our friend Paul D’Andrea – a well-known photographer and good friend here in Indianapolis. We call on him to…
