This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
The Surprising Words That Get Top Content Shared
Recently, I wrote about 2 key elements that article titles should incorporate if they wish to be clicked on and read. Some words don’t just impact what folks read, it can also impact what folks share! This infographic from ShortStack provides data collected from Iris Shoor, Leo Widrich and Scott Ayres. Words that get content shared Blog Posts – Surprising,…
- Email Marketing & Automation
Common Mistakes Businesses Make When Choosing A Marketing Automation Platform
A marketing automation platform (MAP) is any software that automates marketing activities. The platforms normally provide automation features across email, social media, lead gen, direct mail, digital advertising channels and their mediums. The tools provide a central marketing database for marketing information so communication can be targeted using segmentation and personalization. There is a great return on investment when marketing…
- Sales Enablement, Automation, and Performance
Visitor Queue: Identify the Anonymous B2B Companies Visiting Your Site
Businesses constantly seek ways to maximize their online presence and convert website visitors into valuable leads. However, with an average of 98% of website visitors leaving without making contact, companies are left wondering who these potential customers are and how to engage with them effectively. Visitor Queue can help increase revenue by 10-20% through personalization and visitor identification. Visitor Queue…
- Email Marketing & Automation
American Airlines Shows How to Personalize Email Marketing Campaigns Effectively
Personalization is no longer a nice-to-have in email marketing—it’s a necessity. When executed well, it engages your audience, builds loyalty, and drives conversions. Airlines, for example, have an incredible opportunity to leverage the data they collect to create highly personalized email campaigns. Unfortunately, many fall short. American Airlines Take a recent experience I had with American Airlines as an example.…
- E-commerce and Retail
RiskSeal: Combating Fraud in Fintech with Innovative Digital Footprint Analysis
Much of the global population remains underserved or wholly excluded from traditional fintech systems. This lack of access to financial services hinders economic growth and perpetuates cycles of poverty. Innovative solutions are emerging to address this challenge as the world becomes increasingly digitized. One solution is digital footprint analysis in credit scoring and risk assessment, particularly in peer-to-peer (P2P) lending.…
- Content Marketing
9 Composition Tips for Taking Incredible Photographs
This may be one of the finest collections of photography tips that I’ve ever discovered online. Truth be told, I’m a terrible photographer. That doesn’t mean I don’t have good taste. I’m always amazed at the incredible art that’s produced through our friend Paul D’Andrea – a well-known photographer and good friend here in Indianapolis. We call on him to…
- Content Marketing
The 4 P’s of Modern Search Engine Optimization
The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO industry for years now. My outlook isn’t optimistic for the Organic Search industry, and I’m not sure it’s where Moz…
- Email Marketing & Automation
Email Design Trends for 2021
The browser industry continues to move at full-speed with amazing innovation. Email, on the other hand, drags behind in its technological advancements as email lag in adopting the latest in HTML and CSS standards. That said, it’s a challenge that makes digital marketers work that much harder at being innovative and creative in their use of this primary marketing medium.…
- Content Marketing
How To Find Ideas For Blog Posts Using Google
As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to…
- Content Marketing
5 Tips on Writing Marketing Content that Drives Business Value
Creating compelling marketing copy comes down to providing value for your fans. This doesn’t happen overnight. In fact, writing marketing content that will be meaningful and impactful for a diverse audience is a huge task. These five tips provide a strategic starting point for newbies while providing deeper wisdom for the more experienced folks. Tip #1: Start With The End…
