This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Blitz: Performance and Load Testing from the Cloud
It’s tough coming up with an analogy for the load put on a web server so here goes. Imagine you’re a web server and your visitors are cans of tomatoes. If you have one or two cans of food, you can carry them pretty easy. Pile a few hundred in your arms and none of the food can get where…
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Analytics & Testing
Searchmetrics: An Enterprise, Data-Driven SEO Platform
There are dozens of SEO tools available with more flooding the market every month. The problem with the majority these tools are that they focus on metrics that may have been important years ago, but aren’t anymore. Searchmetrics is an enterprise, data-driven SEO platform that continues to evolve and deliver results for its clients – internationally. Today’s search engines index…
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Email Marketing & Automation
5 Steps To Capture Every Lead At Your Next Public Speaking Event or Conference
While many people believe that public speaking is a lucrative industry, having a career in speaking is only possible if you’re leading (keynoting) large events or doing custom speaking or training for corporations. Folks don’t realize that many conference speakers they watch at an event aren’t getting paid at all. It’s likely that they even paid thier own transportation and…
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Content Marketing
GroupHigh: Research and Track Your Blogger Outreach
Colleague Chris Abraham wrote about a blogger outreach solution called GroupHigh. GroupHigh‘s online platform provides all the elements you need to do blogger outreach. GroupHigh enables you to find bloggers easily for your outreach campaigns through their real-time blog search and filtering interface. Data includes topics, localization, blog information, social accounts, fan and follower data, organic search authority (from Moz)…
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Email Marketing & Automation
The 10 Elements For Highly Effective, Engaging Email Message Copy
While email has advanced a little bit in the last couple of decades with HTML, responsive design, and some other elements, the driving force behind an effective email is still the message copy that you write. I’m often disappointed in the emails I receive from companies where I have no idea who they are, why they emailed me, nor what…
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Social Media & Influencer Marketing
Post Planner: Social Media Management Software For Content Creation, Curation, Scheduling, And Analysis
In a recent article, we shared how small businesses are utilizing social media to grow their business. An enormous challenge for businesses to manage their social media following and foster a community is the ability to scale their presence across social media networks and consistently provide value to their audience. Marketing departments are often shy on human resources… so few…
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Content Marketing
Revolve Camera: A Dolly System for Your iPhone or DSLR
We’ve written about the basic video recording equipment every business should have if they wish to record quality videos for their business. If you’ve ever watched studio quality video, though, you’ve noticed the track and dolly systems that they deploy to provide unique, smooth mobile shots. For $99, you can now have the Revolve Camera Dolly system for your DSLR…
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Content Marketing
LookBookHQ: Content Engagement and Automation Platform
As we develop content strategies for our clients, we often work across mediums and layers of intent. We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies. For the visitor researching their next purchase, they appreciate the focus from broad to narrow without wasting their time. What if that content…
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Advertising Technology
Smarketing: Aligning Your B2B Sales & Marketing Teams
With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means marketing plays a bigger role than ever before. Learn more about the importance of “smarketing” for your business and why you should be aligning your sales and marketing teams. What Is ‘Smarketing’?…
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Artificial Intelligence
How AI Enhances the Model Training Process
Machine learning (ML) has become a cornerstone of many industries, enabling everything from automated financial systems to medical diagnosis tools. A crucial step in machine learning development is model training, where algorithms learn from data to make accurate predictions or decisions. As more industries adopt AI-driven machine learning development services, the ability to rapidly train, optimize, and deploy cutting-edge models…
