This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
The Impact of Going Global with Your Mobile App
With 7,000 languages in the world and growth internationally for mobile applications, you’re most likely selling yourself short if you go to market with an app that doesn’t support localization… er localisation. Interestingly enough, Mobile apps that support English, Spanish, and Mandarin Chinese, can reach half the globe It’s important to note that 72% of app users are not native…
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Social Media & Influencer Marketing
It’s Time to Turn Your Company Upside Down
When companies describe their management hierarchy, you usually get a pretty cool diagram that ranks employees by who they report to. The ones with the power and the compensation are always listed on top… in order of importance. It’s not a surprise. This puts the customer at the bottom of the hierarchy. Those employees who deal with prospects and customers…
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Sales and Marketing Training
The Power of Saying “No” in Business: Building Trust And Prioritizing Success
The pressure to say yes to every request, opportunity, or demand can be overwhelming. I’m as guilty as most people… often overextending myself and setting expectations I can’t meet. I don’t do it intentionally; I’m overly optimistic and often assume I can shoehorn in a project or two. It’s a war with myself that I continue to fight. In her…
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Customer Data Platforms
InMoment Study Reveals 6 Unexpected Keys to Personalization
Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing or purchase process personalization. The gap has been identified and fully documented in a new international study from InMoment, The Power of Emotion and…
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Social Media & Influencer Marketing
SocialPilot: Social Media Management Tool for Teams and Agencies
If you’re operating within a marketing team or you’re an agency doing social media work on behalf of a client, you really need a social media management tool to schedule, approve, publish, and monitor your social media profiles. Over 85,000 professionals trust SocialPilot to manage social media, schedule social media posts, improve engagement and analyze results at a pocket-friendly cost.…
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Sales and Marketing Training
Invest in People. You Won’t Be Disappointed!
I’ve joked with quite a few folks that since my divorce (and subsequent dissolution of all of my worldly assets), I have spent my last five years investing in people. That may sound very strange, and hopefully not selfish, but I feel that by focusing my attention on mentors, friends, and family – I will live a much more fruitful…
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Content Marketing
Vimeo’s New Collaboration and Integration Tools Establish It As The Standard for Videographers
One of our neighboring companies in the building our studio is in are some incredible cinematographers, Train 918. They specialize in bringing their gear anywhere in the world and producing epic videos. It’s not just the quality of the work they produce that’s amazing, though. They spend much of their time actually developing the storyline, converting it into scenes, then…
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Analytics & Testing
Actionly Social Media Monitoring and Publishing
Actionly is an affordable social media monitoring and engagement suite that integrates with Facebook, Twitter, Google +, YouTube, LinkedIn and RSS feeds. Actionly provides Social Media Marketing Tools and a Social Media Monitoring platform. We enable agencies and businesses to connect with their customers on social networks. We monitor keywords across networks like Facebook, Twitter, YouTube, Blogs, Flickr, and various…
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Analytics & Testing
Gainsight: A Customer Insight and Retention Platform
Gainsight launched the Spring Release of its Customer Success Management platform, which makes it even easier for marketers to get a 360° customer view and collaborate with other customer success stakeholders across the organization using the power of data analytics. At larger companies where many different departments – from sales to product development and marketing – marketers are challenged with…
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Paid and Organic Search Marketing
Moz Pro: Powering Data-Driven SEO Strategies for Measurable Results
Businesses face the constant challenge of standing out in crowded online markets. With ever-changing search engine algorithms and fierce competition for organic visibility, many marketers and business owners struggle to optimize their websites and content for search. The complexity of SEO can be overwhelming, especially for those without dedicated technical resources or expertise. Additionally, measuring the impact of SEO efforts…
