This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
When Should You Consider A New Content Management System?
A decade ago, 100% of our clients utilized WordPress as their content management system. Years later and that number has dropped to less than half. There are some very valid reasons why our prospective and current clients have moved away from their CMS and migrated to another. Note: This article is focused on businesses that are not primarily online stores.…
- E-commerce and Retail
Flip: Reach More Customers and Generate More Sales With The Next Generation of Social Commerce for E-commerce Brands
For many people, social commerce is synonymous with influencer marketing. Three-quarters of brand marketers dedicate budget to influencer marketing, and 68% plan to increase that spend. Influencer Marketing Hub But consumers are catching onto paid sponsorships and dishonest reviews. The next generation of shopping experiences must be built on trust. For consumers to choose new products with confidence, they must…
- Content Marketing
SpeakPipe: Put Voicemail on your Website
If your business doesn’t have the resources to man the phones and respond to every request that comes through your site, you may want to just install a voicemail application like SpeakPipe on your site. Rather than live chat or contact forms, SpeakPipe allows your visitor to record a message using their one-button recorder! SpeakPipe has several options that range…
- Email Marketing & Automation
Redesigning E-mail: 6 Features That Need Re-Thinking
Depending on who you ask, e-mail has been around for between 30 and 40 years. Its value is obvious, with applications spanning across both social and professional aspects of life. What’s also apparent, however, is how outdated e-mail technology really is. In many ways, e-mail is being retrofitted to remain relevant to the growing needs of today’s users. But how…
- Marketing Tools
Plesk: Streamline Your Agency’s Workflow and Boost Productivity With A Centralized Client Management Platform
Web agencies and content managers face numerous challenges. The demands can be overwhelming, from managing multiple client websites to ensuring top-notch security and performance. Juggling various tools and platforms often leads to inefficiencies, increased costs, and potential errors. What if there was a way to centralize all these tasks into one powerful, user-friendly solution? Plesk Plesk is an all-in-one web…
Brain Exercise – and a little about Doug
One of the things that I love best about the web is that it crosses the line between art and programming. In my high school years, I was an avid artist… always drawing something somewhere. In my senior year, I took some college courses in Industrial Drafting. The drafting took a little bit of the freedom out of my pencil,…
- Content Marketing
BlogVault: How to Transfer Your WordPress Site to a New Domain
When you operate your WordPress site on one host and need to move it to another, it’s not as simple as you might think. Every instance of WordPress has four elements: the infrastructure and IP address it’s hosted at, the MySQL database that contains your content, the uploaded files, themes and plugins, and WordPress itself. WordPress has an import and…
- Email Marketing & Automation
Campaigner: Advanced Email and SMS Automation and Workflows In One Affordable Marketing Platform
Campaigner was founded in 1999 when the internet and email were just beginning to reach the masses. Since then, Campaigner has remained at the forefront of email, now combining mobile SMS marketing into its automation and workflow capabilities. Campaigner provides all the advanced features you need to execute engaging and high-performing email and SMS marketing campaigns. Features include: Email Marketing…
- Social Media & Influencer Marketing
Why Monitoring Your Social Media Referred Site Traffic is as Important as Driving It!
So much attention is given to generating traffic that it’s not uncommon for the scales to be completely unbalanced when it comes to the other, no less important, operator in the traffic management equation – monitoring. Monitoring traffic lets you know who is visiting your website, where they are coming from, and where they are going within your site. One…
- Content Marketing
The Shifting Landscape of Digital Marketing: Websites vs. Social Platforms
As a marketing technology specialist, I’ve closely observed the evolving dynamics between websites and social platforms. Understanding these changes is crucial to effectively adapting our strategies and maintaining a strong online presence. Let’s dive into some key aspects of this shifting landscape. The Symbiotic Relationship Between Websites and Social Platforms While online activity increasingly gravitates towards social platforms, it’s essential…
