This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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PPTPOP: The Ultimate Guide to Creating and Delivering Powerful Presentations
An excellent presentation can influence decisions, inspire action, and transform ideas into reality. Mastering these presentation fundamentals will help you communicate more effectively and confidently, whether speaking to a small team or a large audience. Starting with the Basics Before diving into complex presentation techniques, it’s essential to master the fundamental elements that form the backbone of any successful presentation.…
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What Factors Make for a Successful Social Media Strategy?
The Seven Success Factors of Social Business Strategy by Charlene Li and Brian Solis is a must-read for business leaders, marketers, and strategists aiming to integrate social media into their business models. The book provides a clear, actionable framework for creating a cohesive social business strategy that delivers measurable outcomes. Li and Solis explore the intersection of social media, business…
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10 Steps to Managing Crisis Communications
Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. Crisis communications can be overwhelming — from the delayed response to what you’re supposed to say to all of the social mentions coming into determining whether or not it is a real crisis. But amid the chaos, it is always important to have…
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App: Why Do Companies Still Invest in 1-800 Numbers? What’s Your Vanity Number?
Commonly known as toll-free numbers… 800, 888, 877, 866, 855, 844, and 833 phone numbers are still used to a great extent here in the United States. Ironically, telephone companies no longer charge tolls for out-of-state numbers, so the toll-free moniker doesn’t fit. In 2017, with the growth of VoIP services, the Federal Communications Commission (FCC) repealed the rule that…
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The Social Media Marketer’s Daily, Weekly, and Monthly Task List
Managing a successful social media presence requires dedicated professionals who understand both the art and science of digital engagement. Social Media Managers, Digital Marketing Specialists, or, in larger organizations, entire social media teams typically handle this work. These professionals combine creative content creation, strategic thinking, and data analysis to build and maintain a brand’s online presence. In smaller organizations, a…
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Pollfish: Deliver DIY AI-Driven Global Online Surveys Effectively via Mobile
Brands and marketers face unprecedented challenges in understanding their target audience. Traditional market research methods often fall short, proving too slow, costly, or limited scope to provide actionable insights. The need for real-time, accurate consumer data has never been more critical for making informed business decisions. Pollfish Pollfish is transforming the DIY market research landscape with its mobile-first, AI-powered survey…
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Why Our Eyes Need Complementary Color Palette Schemes… And Where You Can Make Them
Did you know that there’s actually biological science behind how two or more colors complement one another? I’m not an ophthalmologist or an optometrist, but I’ll try to translate the science here for simple folks like myself. Let’s start with color in general. Colors Are Frequencies An apple is red… right? Well, not really. The frequency of how light is…
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Shopify: How To Program Dynamic Theme Titles and Meta Descriptions for SEO using Liquid
If you’ve been reading my articles over the last few months, you’ll notice that I’ve been sharing a lot more about ecommerce, especially with regard to Shopify. My firm has been building out a highly customized and integrated Shopify Plus site for a client. Rather than spending months and tens of thousands of dollars on building a theme from scratch,…
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WordPress: How To Sort Your Custom Post Type Posts Alphabetically
With the new theme (and child theme) I’ve implemented on Martech Zone, I had to rebuild and recode the custom post type I built for Acronyms. I optimized the code to insert some additional custom fields and I’m having to redesign the archive and taxonomy templates to better display the acronyms listed. In my last theme (whose developers discontinued support),…
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Retail Digital Transformation Requires Unlocking Growth Through Omnichannel Integration
Omnichannel marketing represents a fully integrated approach to commerce that provides customers with a unified experience across all channels – whether shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. Unlike traditional multi-channel marketing, where each channel operates independently, omnichannel creates a seamless, interconnected ecosystem that reflects how modern consumers actually shop. Customer Journeys…
