This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Acquisition Exchange with ividence
Email continues to be a dominating force in the online marketing industry. While technology has infused itself into virtually every other aspect of online marketing, email seems to be the one that has barely moved in two decades. Recent advances in affordable marketing automation are exciting, but acquisition, permission and SPAM still lead the challenges of the industry. Building great…
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Swiftly: Small Design Changes for $15
Did you ever have a project that just needed a little tweaking? Even though we have an amazing full-time designer, I almost feel guilty asking him to adjust a graphic or output a file in a different format because I’m not Photoshop-fluent. He’s a master, so I want him spending his time designing amazing infographics, whitepapers, calls-to-action and our branding.…
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PolyientX: Web3 and the Future of the Customer Experience With NFT Rewards and Loyalty Programs
Last year, NFTs took the world by storm as enthusiasts, celebrities, and brands rushed in to capture a wave of interest around these curious digital collectibles. In 2022, NFTs have evolved to become much more than expensive JPGs. As the technology and use cases shift, brands and their marketing teams have a unique opportunity to utilize NFTs for customer engagement,…
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What Are The 5 Simple Questions Your Analytics Analysis Should Be Able to Answer?
The advent of data collection has sparked numerous discussions about analytics, tracking, and measured marketing. As marketers, we undoubtedly recognize the importance of tracking our efforts, but we can become overwhelmed by what we’re supposed to track and what we’re not. Ultimately, what should we focus on at the end of the day? While there are hundreds of metrics we…
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How to Find an SEO Cheat
Search engine optimization is a double-edged sword. While Google provides guidelines to webmasters to optimize their sites and utilize keywords effectively to get found and indexed properly, some SEO folks know that exploiting those algorithms can shoot them directly to the top. SEO employees are under a lot of pressure to keep their companies ranking well, SEO consultants are under…
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AIR: Transforming Creative Content into Billions of Views Across Global Channels
Navigating the complexities of video content channels can be overwhelming. Brands and individuals face the challenge of standing out on platforms like Instagram, YouTube, TikTok, and more, where competition is fierce and audiences constantly shift. Trying to grow your creative presence on your own can quickly become daunting, requiring a deep understanding of algorithms, audience engagement, content creation, and strategic…
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Integrating Email Marketing with CRM Systems: Best Practices and Tools
Integrating email marketing platforms with customer relationship management (CRM) systems is a game changer for businesses aiming to streamline customer communications and improve engagement. This powerful combination allows for a more strategic approach to customer management, where sales and marketing teams can collaborate effectively, share insights, and ultimately drive better customer experiences. Below, we explore the best practices, tools, and…
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Jooble Segmentation of Leads for Quality Traffic: The Secret of Success for Stellenonline
Today, one primary trend in the hiring market is becoming apparent: personalization. Changes in job selection algorithms confirm this trend. Now, it’s not the volume of traffic that matters, but its quality. Companies want fewer clicks but more right candidates. Efficiency is no longer measured by the number of views of a vacancy – the main thing is how many…
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A Guide to Monitoring, Managing, and Repairing Your Online Reputation
Managing your online reputation is crucial for personal reputation, brand reputation, and a brand’s employee perceptions. Ignoring online reputation can lead to missed business and career opportunities due to negative perceptions, impacting personal and professional relationships. 78% of survey recipients said they believe it is very important to look up information about people and/or businesses online before deciding to interact…
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Ambassador Marketing Trends to Supercharge Your Marketing Efforts
Brand ambassadors are key to forming strong connections between brands and their audiences. But in a rapidly evolving marketplace, where consumer preferences constantly change, brands must stay ahead of the curve. So, how can brands maintain their competitive edge with the help of brand ambassadors? How else can brands deliver novel and meaningful experiences to their audiences? Key Ambassador Marketing…
