This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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ePR is Breaking Marketing… in Europe
GDPR was introduced in May 2018, and it was a good thing. Well, that’s a stretch. The skies didn’t fall in, and everybody went about their day. Some more uninterrupted than others. Why? Because it ensured that freely given, specific, informed, and unambiguous consent was now required from a European citizen before a company could email them. Okay...
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Spocket: Launch and Seamlessly Integrate A Dropshipping Business With Your E-commerce Platform
As a content publisher, diversifying your revenue streams is incredibly important. Where we had a few major media outlets a couple decades ago and advertising was lucrative, today we have thousands of media outlets and content producers everywhere. No doubt that you've seen advertising-based publishers have to cut staff over the years... and those...
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8 Ways for You to Create Content that Creates Customers
These last few weeks, we've been analyzing all of our clients' content to identify the content that's driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have content. With trust and authority being two keys to any purchase decision and content drives...
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Autopilot Launches Insights, a Customer Journey Tracker for Marketers
82% of customers stopped doing business with a company in 2016 after a bad experience according to Mary Meeker's latest Internet Trends Report . Lack of data and insights could be preventing marketers from advancing in their careers: new data shows that One-third of marketers lack the data and analytics they...
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RiskSeal: Combating Fraud in Fintech with Innovative Digital Footprint Analysis
Much of the global population remains underserved or wholly excluded from traditional fintech systems. This lack of access to financial services hinders economic growth and perpetuates cycles of poverty. Innovative solutions are emerging to address this challenge as the world becomes increasingly digitized. One solution is digital footprint analysis in...
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Cross-Domain Canonicals are NOT for Internationalization (Use hreflang)
A cross-domain canonical tag is a specific application of the rel="canonical" link element used in SEO , but it extends across different domains. This tag is crucial when managing identical or highly similar content across multiple websites. When to Use a Cross-Domain Canonical Tag: ...
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A Project Management Solution for Consultants
There are three kinds of projects. The ones you can do on your own, the ones that you can pay someone else to handle for you, and the ones that you need to collaborate with others on. Project management software is for the third kind. I recently discovered Mavenlink, a cloud-based project management application that is...
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Google Analytics Launches Data Studio (Beta)
Google Analytics has launched Data Studio , a companion to analytics for building reports and dashboards. Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and fully customizable. Data Studio lets you create up to 5 custom...
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The Evolution of Tech: Key Innovations to Watch in 2025
By 2025, you'll see transformative tech reshaping industries, with AI enhancing productivity and innovation. Quantum computing is poised to revolutionize fields such as cryptography and drug discovery, while 33% of tech organizations are already diving into quantum initiatives. 5G's global reach will support 32 billion IoT devices, driving...
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The Rise of the Progressive SMB
Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB's, you have to ensure that the remote work force and collaboration tools are available to fully leverage...