This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
13 Ways to Target Your Display Advertising
Display advertising continues to advance in its sophistication as we previously discussed on our interview regarding Programmatic Advertising with Pete Kluge of Adobe. If you’re thinking about expanding your promotions into display advertising, there are quite a few ways available to target your advertising impressions to try to capture more relevant audiences, higher click-through rates, and improved conversions: Brand Targeting…
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Content Marketing
Does Your Website Talk Like Amazon?
When was the last time Amazon asked you who you were? Probably when you first signed up for your Amazon account, right? How long ago was that? That’s what I figured! As soon as you sign into your Amazon account (or simply visit their site if you’re logged in), it immediately greets you on the right-hand corner. Not only does…
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Social Media & Influencer Marketing
Conquering Fear: Unleashing Your Potential and Embracing Opportunities
Fear is a powerful emotion that often prevents us from reaching our full potential. It can manifest in various forms, such as the fear of failure, rejection, or even success. Many of us have experienced moments where we hesitate to take risks or pursue exciting opportunities due to self-doubt and anxiety. However, it is crucial to recognize that these feelings…
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Content Marketing
Amazon Associates Central Sucks as bad as the Commission
Weak commissions aren't Amazon's only problem with their Affiliate Program. Their link building site is just as terrible if not worse. Here's some improvements I'd recommend for Amazon if I had the opportunity to change their tools.
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Content Marketing
If You Serve Millennials, You Better Be Serving Video
Every day I get pitched a millennial interview or article. I recognize that millennials are an age group that offers businesses an opportunity – and I have no doubt that they are unique. Having grown up in an age where having a smartphone and being connected to the Internet is having profound changes in behavior that we must pay attention…
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Content Marketing
Cultivating Your Content Marketing Garden: How to Grow Your Reach with a Corporate Blog
A corporate blog can be likened to a thriving garden in content marketing. Just as a garden requires careful cultivation to produce a bountiful harvest, a successful blog needs nurturing and attention to grow its reach and yield a loyal readership. Let’s explore how you can tend to your content marketing garden and reap the rewards of a well-maintained corporate…
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Social Media & Influencer Marketing
Please Don’t Respond to a Social Media Request This Way
One of my favorite mobile applications is Waze. It routes me away from traffic, helps me avoid hazards, and warns me of the police up ahead – saving me from speeding tickets if I happened to be day dreaming and drifting over the limit. I was in the car the other day and decided to stop by a cigar shop…
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Content Marketing
Pagecloud: An All-in-One Website and Online Store Builder for Modern Businesses
Having a solid online presence is crucial for businesses of all sizes. However, many entrepreneurs and marketers struggle to create and manage professional-looking websites representing their brand. The technical complexities of web design and the need for ongoing optimization and maintenance can be overwhelming for those without extensive coding experience or large IT budgets. Pagecloud Pagecloud is an innovative, all-in-one…
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Content Marketing
CapCut: Unleash Your Video Editing Potential With This AI-Powered Online Creative Suite
Video content continues to skyrocket in demand. Whether you’re a seasoned marketer, a small business owner, or a passionate content creator, producing high-quality videos is essential for engaging your audience and achieving your goals. But with so many different video editing tools and platforms available, finding one that meets all your needs and fits your budget can be tough. CapCut…
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Social Media & Influencer Marketing
Maybe You’re Just Not Good at This
Every once in a while you’re blessed by someone who takes the time to thank you after you do a speech. I joke with folks who tell me how great a session was by letting them know I’ve never been good at ballet. It always gets a chuckle, but there’s a story behind it. I actually do love to dance.…
