This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
WittyParrot: Knowledge Automation for Sales and Marketing Communications
In a report from the McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, researchers found that the average knowledge worker wasted 28 hours per month searching and recreating documents. Only 10% of documents at a company were in a useful format. And up to 80% of sales and marketing collateral was never even used. Marketers…
- Content Marketing
Elementor Cloud Website: Build Your Elementor WordPress Site On This Fully Supported Dedicated Hosting
For the last few months, I’ve been assisting a client in optimizing their website built on WordPress and utilizing the Elementor Builder… which I believe is the best you can find. It’s listed as one of my recommended WordPress plugins. At one time, the Elementor Builder was a great add-on to any theme. Now, the builder has gotten so robust…
- Social Media & Influencer Marketing
The Social Media Return On Investment You’re Not Measuring
Many online marketing and social media professionals are nearsighted. The impact of social media return on investment is well beyond direct clicks to purchases. Your social media strategy will generate revenue indirectly through a number of paths.
- E-commerce and Retail
Should You Invest in Online Review Monitoring to Manage Your Reputation?
Amazon, Angie’s List, Trustpilot, TripAdvisor, Yelp, Google Business Profile, Yahoo! Local Listings, Choice, G2 Crowd, TrustRadius, TestFreaks, Which?, Salesforce AppExchange, Glassdoor, Facebook Ratings & Reviews, Twitter, and even your own website are all places to capture and publish reviews. Whether you’re a B2C or B2B company… chances are that there’s someone writing about you online. And those online reviews are…
- E-commerce and Retail
VisCircle: Advance Your E-commerce Product Pages with 3D Technology
Technology innovations have been a boon to our society and too many fields and industries in many ways. One e-commerce innovation has been the use of 3D technology. A limitation of the web (at this point) is the ability to fully experience a product like we do in-person at a retail outlet. Until AR and VR are widely adopted, the…
- Content Marketing
Does Your Website Talk Like Amazon?
When was the last time Amazon asked you who you were? Probably when you first signed up for your Amazon account, right? How long ago was that? That’s what I figured! As soon as you sign into your Amazon account (or simply visit their site if you’re logged in), it immediately greets you on the right-hand corner. Not only does…
- Mobile Marketing, Messaging, and Apps
10 Ways That An iOS App Can Help Future-Proof Your Business
An effective way to future-proof your business is by investing in iOS app development. Having a strong presence in the iOS ecosystem is more critical than ever. Here are compelling reasons why your business should partner with an iOS app development company or an iOS app agency to invest in iOS app development this year. Engagement: Mobile apps offer unique…
- Content Marketing
Why I Don’t Make Predictions Anymore: A Cautionary List of Confidently Wrong Technology Forecasts
I’ve always been hesitant to make predictions—not because I lack opinions, but because I’ve been wrong too many times to count. There’s a special kind of humility that comes from watching the world defy your certainty, especially in technology. What once seemed obvious fades, and what once seemed laughable becomes the new standard. I’ve learned to treat bold predictions with…
- Content Marketing
Crank Up Your Content Marketing by Identifying These 6 Gaps
I had the pleasure of developing and giving a webinar yesterday as part of Instant E-Training’s Content Marketing Virtual Summit. My specific topic is a strategy we’ve been working with our clients on for the last few years – identifying gaps in their content strategy that help them build authority and drive conversions. While the quality of content is paramount…
- Social Media & Influencer Marketing
Conquering Fear: Unleashing Your Potential and Embracing Opportunities
Fear is a powerful emotion that often prevents us from reaching our full potential. It can manifest in various forms, such as the fear of failure, rejection, or even success. Many of us have experienced moments where we hesitate to take risks or pursue exciting opportunities due to self-doubt and anxiety. However, it is crucial to recognize that these feelings…
