This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Marketing Infographics
Closing the Gap Between Sales and Marketing
The topic of the changing sales funnel is on every company’s mind. A big part of the change is how we look at sales, and more importantly, how the strategy of sales and marketing are more aligned than ever. Organizations need to analyze how their organization is approaching sales on a consistent basis so that they don’t lose any opportunities. Are…
- Advertising Technology
How to Eat a Gourmet Pretzel?
Utilizing humor in product packaging can be a highly effective strategy in sales and marketing for several reasons: Attracts Attention: Humorous packaging stands out on the shelves, catching the eye of potential customers. This can be particularly effective in crowded marketplaces where differentiation is key. Enhances Brand Personality: Humor can help shape a brand’s personality, making it appear more approachable…
- Social Media & Influencer Marketing
Succeeding at Facebook Marketing Takes an “All Data Sources on Deck” Approach
For marketers, Facebook is the 800-pound gorilla in the room. The Pew Research Center says that nearly 80% of Americans who are online use Facebook, more than twice the number who use Twitter, Instagram, Pinterest or LinkedIn. Facebook users are also highly engaged, with more than three-quarters of them visiting the site daily and over half logging in multiple times per day.…
- Content Marketing
Five Ways to Step Up Your Content Marketing Game
If you’re engaging in content marketing of any kind, then you’re using a strategy. It might not be an official, planned, or effective strategy, but it’s a strategy. Think of all the time, resources, and effort that go into creating good content. It’s not cheap, so it’s important that you direct that valuable content using a proper strategy. Here are…
- Marketing Infographics
How to Improve Engagement at Your Next Conference
This infographic from The Europe Hotel & Resort, a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions): Meeting spend is rising globally with a 2.1% expected rise predicted for 201636% of #travel industry professionals expect to spend more than $4,000 per person in incentives in 2016Exhibitions within the trade…
- Advertising Technology
MarketerHire: Where To Hire A Vetted Freelance Marketer
This year has been a challenge for many organizations. Despite it being anecdotal, three trends that I’m observing are: Digital Transformation – the previous focus on external customer experience has shifted to internal automation and integration with large organizations as they reduce staff and expenses.Remote Teams – because of the shift to working from home during the pandemic, companies have…
- Social Media & Influencer Marketing
In A Global Recession, Customer Advocacy Will Be Crucial To Brand Survival
A recession is coming. While no economist can predict its severity or length, the cost of living squeeze we’re already feeling is set only to worsen. Meanwhile, the modern marketing stack is close to toppling. With each new widget, each new software solution, and each new channel, the pile continues to grow. And with every addition, brands risk simply finding…
- Advertising Technology
How Startups Can Overcome Common Marketing Technology Challenges
The term “startup” is glamorous in the eyes of many. It evokes images of eager investors chasing million-dollar ideas, stylish office spaces, and limitless growth. But tech professionals know the less glamorous reality behind the startup fantasy: just gaining a foothold in the market is an enormous hill to climb. At GetApp, we help startups and other businesses find the…
- Marketing Tools
Ticksy: Simple, Inexpensive SaaS Customer Support
In our interview with Formstack on Friday, we discussed how great apps continue to hit the market that offer inexpensive solutions that can grow with your business. As I was writing to a developer on an issue we had with his plugin, I logged into the ticketing system they had implemented, Ticksy. If you’re a growing business, this may be…
- Sales Enablement, Automation, and Performance
The Changing Marketing Funnel?
As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very own marketing automation sponsors, Right On Interactive. Troy Burk, CEO and founder, makes some good points. But there is one…
