This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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13 Ways to Target Your Display Advertising
Display advertising continues to advance in its sophistication as we previously discussed on our interview regarding Programmatic Advertising with Pete Kluge of Adobe. If you’re thinking about expanding your promotions into display advertising, there are quite a few ways available to target your advertising impressions to try to capture more relevant audiences, higher click-through rates, and improved conversions: Brand Targeting…
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4 Lessons We Learned From Developing a Sports Betting SEO Strategy
Search engine optimization (SEO) is absolutely essential to the success of online-driven businesses in every industry, and that includes the world of sports betting. We’ve learned a lot about SEO through the process of building our affiliate platform Dimers up as a sports betting brand. In this article, I’m sharing four of the most important lessons that we learned throughout…
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RelateIQ: A Relationship Intelligence Powered CRM
RelateIQ is a simpler CRM that integrates with your email inbox to automatically digest and organize data from each data source. RelateIQ automatically syncs the data from your inbound and outbound emails, calendar, and smartphone calls (though the mobile app) to eliminate manual data entry into the CRM. It’s so advanced that if someone emails you and you don’t reply,…
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Fastmail: The Alternative for Reliable and Secure Office Email Hosting
Businesses face numerous challenges when it comes to managing their digital communication. Ensuring emails are delivered securely, efficiently, and reliably is at the forefront of these concerns. Moreover, businesses look for solutions that provide robust spam protection, user-friendly interfaces, and calendaring features that help streamline their operations without the downtime associated with more giant, less agile services. While email is…
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Winning Against Today’s Slower, Tougher B2B Sales Cycles
If closing new business feels like it has become more challenging, it has. Research supports what many sales and marketing teams are experiencing firsthand: 43% are seeing sales cycles increase compared to only 16% that experienced a decrease. The same study also points to an increase in sales cycles ending in no decision. Rain Group These trends can put a…
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Should You Invest in Online Review Monitoring to Manage Your Reputation?
Amazon, Angie’s List, Trustpilot, TripAdvisor, Yelp, Google Business Profile, Yahoo! Local Listings, Choice, G2 Crowd, TrustRadius, TestFreaks, Which?, Salesforce AppExchange, Glassdoor, Facebook Ratings & Reviews, Twitter, and even your own website are all places to capture and publish reviews. Whether you’re a B2C or B2B company… chances are that there’s someone writing about you online. And those online reviews are…
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Your Website Should Always Be The Center of Your Universe
The parable of the wise and foolish builder: The rain came down, the floods came, and the winds blew, and beat on that house; and it didn’t fall, for it was founded on the rock. Everyone who hears these words of mine, and doesn’t do them will be like a foolish man, who built his house on the sand. Matthew…
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Exposure is Not the Same as Impact: It’s Time to Stop Using Impressions to Measure Value
What are Impressions? Impressions are the number of potential eyeballs on your story or social media post based on estimated readers/viewers of the outlet/source. In 2019, impressions are laughed out of the room. It’s not uncommon to see impressions in the billions. There are 7 billion people on earth: about 1 billion of them don’t have electricity, and most of the…
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Why Your Corporate Videos Miss The Mark, And What To Do About It
We all know what someone means when they say “corporate video.” In theory, the term applies to any video made by a corporation. It used to be a neutral descriptor, but it’s not anymore. These days, many of us in B2B marketing say corporate video with a bit of a sneer. That’s because corporate video is bland. Corporate video is…
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GrowTal: Hire Pre-Vetted Freelance Marketing Experts To Expand Your Agency’s Service Offerings
Having been in the agency business for over a decade, I’ve seen a few agencies flourish while many more went out of business. I don’t have a lot of wisdom when it comes to this industry – simply that I’m blessed to have a career and a reputation where I can do what I enjoy and what I have talent…
