This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
MarketerHire: Where To Hire A Vetted Freelance Marketer
This year has been a challenge for many organizations. Despite it being anecdotal, three trends that I’m observing are: Digital Transformation – the previous focus on external customer experience has shifted to internal automation and integration with large organizations as they reduce staff and expenses.Remote Teams – because of the shift to working from home during the pandemic, companies have…
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Marketing Infographics
How to Improve Engagement at Your Next Conference
This infographic from The Europe Hotel & Resort, a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions): Meeting spend is rising globally with a 2.1% expected rise predicted for 201636% of #travel industry professionals expect to spend more than $4,000 per person in incentives in 2016Exhibitions within the trade…
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Advertising Technology
How Startups Can Overcome Common Marketing Technology Challenges
The term “startup” is glamorous in the eyes of many. It evokes images of eager investors chasing million-dollar ideas, stylish office spaces, and limitless growth. But tech professionals know the less glamorous reality behind the startup fantasy: just gaining a foothold in the market is an enormous hill to climb. At GetApp, we help startups and other businesses find the…
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Marketing Tools
Ticksy: Simple, Inexpensive SaaS Customer Support
In our interview with Formstack on Friday, we discussed how great apps continue to hit the market that offer inexpensive solutions that can grow with your business. As I was writing to a developer on an issue we had with his plugin, I logged into the ticketing system they had implemented, Ticksy. If you’re a growing business, this may be…
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Social Media & Influencer Marketing
Succeeding at Facebook Marketing Takes an “All Data Sources on Deck” Approach
For marketers, Facebook is the 800-pound gorilla in the room. The Pew Research Center says that nearly 80% of Americans who are online use Facebook, more than twice the number who use Twitter, Instagram, Pinterest or LinkedIn. Facebook users are also highly engaged, with more than three-quarters of them visiting the site daily and over half logging in multiple times per day.…
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Advertising Technology
Great Data, Great Responsibility: How SMBs Can Improve Transparent Marketing Practices
Customer data is essential for small and midsize businesses (SMBs) to better understand customer needs and how they interact with the brand. In a highly competitive world, businesses can stand out by leveraging data to create more impactful, personalized experiences for their customers. The foundation of an effective customer data strategy is customer trust. And with the growing expectation for…
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Marketing Infographics
How Businesses Should Be Interacting with Each Social Media Platform
My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though. I’ve watched businesses attempt to utilize social media the same way they do other marketing channels. In some situations, this…
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Email Marketing & Automation
To Entice Email Signups, Publishers Must Prove their Personalization Prowess with Contextual Signups
The publishing industry appears to be going all-in on the power of email newsletters to engage audiences and drive business. First, Axios announced back in September that it was expanding its local news coverage with the launch of eight new city-specific newsletters. Now, The Atlantic has announced the launch of five new email offerings, in addition to more than a dozen other specialty e-mail…
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E-commerce and Retail
2024 Black Friday Trends: 6 Takeaways for Retailers and Online Stores
Black Friday is one of the year’s most highly anticipated shopping events, marking the start of the holiday shopping season. Traditionally held on the day following Thanksgiving in the United States, Black Friday falls on the fourth Friday in November. Its roots trace back to the 1950s, when retailers began offering substantial discounts to attract shoppers, boosting foot traffic and…
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Content Marketing
Justintime: Rich Web, Mobile and Tablet Prototypes
Justintime Prototyper allows you to build interactive rich web, mobile and tablet wireframes. Justintime Prototyper enables the creation of interactive prototypes with gestures and stunning effects. You can even prototype data-driven apps and form validations without a single line of code. View examples of Prototyper on their site. Justintime Prototyper features: Mobile Application Prototypes – Enjoy prototyping your mobile apps…
