This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Sales and Marketing Training
The Battle Between Intuition and Data: When Should Marketers Trust Their Gut?
Leaders often pride themselves on their ability to just know when something is right or wrong. Intuition—the gut feeling that whispers (or sometimes shouts) at us—can be a powerful guide, especially in high-stakes decisions. But as much as instinct can serve us well, it can also mislead us, often in predictable ways. So, when should we trust our gut, and…
- E-commerce and Retail
Ticket Tailor: Empowering Event Organizers with Powerful, User-Friendly Ticketing Tools
Event organizers face numerous challenges when it comes to ticketing and event management. The logistics can quickly become overwhelming, from setting up an online box office to managing attendee lists and processing payments. Many struggle to find an affordable and feature-rich platform while also providing the flexibility and support needed to run events of any size or type. Additionally, organizers…
- Email Marketing & Automation
Fastmail: The Alternative for Reliable and Secure Office Email Hosting
Businesses face numerous challenges when it comes to managing their digital communication. Ensuring emails are delivered securely, efficiently, and reliably is at the forefront of these concerns. Moreover, businesses look for solutions that provide robust spam protection, user-friendly interfaces, and calendaring features that help streamline their operations without the downtime associated with more giant, less agile services. While email is…
- E-commerce and Retail
6 Ecommerce Strategies for 10%+ Growth in 2025
Hey there, thinking about boosting your ecommerce game in 2025? You’re not alone. With everyone shopping online, it’s a wild race to stay ahead. So, how do you ensure your online store doesn’t just float but grows by over 10%? Let’s dive into some strategies that can help you do just that. We’ll talk about everything from SEO to customer segmentation and…
- Marketing Infographics
The Rise of the Modern Mobile Traveler
Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more. The full series includes takeaways such as:…
- Marketing & Sales Videos
Sysomos Gaze: Image and Video Monitoring for Social Media
You’re a national brand and a mistreated customer shares an embarrassing photo of your brand on social media. They don’t tag you on the photo, but it’s just too good not to share. It goes viral and before you know it, your monitoring alerts are going off as leading sites begin to mention you and share the image online. Momentum…
- Advertising Technology
Understanding the Importance of Inventory Quality Guidelines (IQG)
Buying media online is not unlike shopping for a mattress. A consumer may see a mattress at one store that they want to buy, not realizing that at another store, the very same piece is a lower price because it is under a different name. This scenario makes it very difficult for the buyer to know exactly what they are…
- Analytics & Testing
Exposure is Not the Same as Impact: It’s Time to Stop Using Impressions to Measure Value
What are Impressions? Impressions are the number of potential eyeballs on your story or social media post based on estimated readers/viewers of the outlet/source. In 2019, impressions are laughed out of the room. It’s not uncommon to see impressions in the billions. There are 7 billion people on earth: about 1 billion of them don’t have electricity, and most of the…
- Sales and Marketing Training
Winning Against Today’s Slower, Tougher B2B Sales Cycles
If closing new business feels like it has become more challenging, it has. Research supports what many sales and marketing teams are experiencing firsthand: 43% are seeing sales cycles increase compared to only 16% that experienced a decrease. The same study also points to an increase in sales cycles ending in no decision. Rain Group These trends can put a…
- Advertising Technology
How Social Marketing Stacks Up with Traditional Advertising
I’m not opposed at all to advertising and paying for promotion, but many business owners and even some marketers don’t distinguish the difference. Often, social marketing is seen as just another channel. While it is an additional strategy to add to your marketing, social offers a far different opportunity. Social media has been disrupting the advertising landscape ever since it…
