This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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5 Crucial Questions to Answer During Your Go-to-Market Testing Phase
Most business leaders already know that a strong go-to-market ( GTM ) strategy is essential when launching a new company, service, or product. Approximately 85% of companies say their GTM strategies help them boost revenue and sales. Gartner But...
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Social Media Advertising is a Failure
When I got into traditional media marketing, I was immediately pulled into what could be accomplished with data. Data directed our testing and verbiage in direct marketing and advertising, gave us accurate reporting and measurement, and provided us with a much clearer picture of who they were, what they wanted, where they were, where they...
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Personalization is not Automated
Direct responses via email, Facebook and Twitter are getting more and more sophisticated, allowing people to substitute strings in their messaging. Software applications make the mistake of calling this personalization . This is not personalization. 1.webp" class="s3-link"> This is customization , not personalization ... and it must be done carefully. If it's not, it...
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Why Silence Is Sometimes the Strongest Brand Strategy in a Divisive Digital World
In a digital environment where controversy drives clicks and algorithms reward outrage, brands face increasing pressure to weigh in on every politically or culturally charged topic. Yet not every brand is equipped—or even obligated—to speak publicly in these moments. Thoughtful silence is a valid and... sometimes the strongest choice. ...
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Sales Impact Academy: Learn How To Upskill Your B2B Sales With The World’s Best Talent
The traditional higher education system has let the world of B2B down, with a complete lack of formal, structured education across the entire industry. This major oversight has led to totally inconsistent core technical skills across every role in go-to-market teams from leadership through to SDRs , AEs , CSMs ...
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ParagraphAI: Your AI Writing Assistant Across Every Device
The demand for clear, confident communication spans across devices, platforms, and purposes. From writing professional emails and academic essays to crafting quick replies and social media posts, many users struggle to find the right tone or phrasing. ParagraphAI was built to solve that problem — wherever you write. ParagraphAI...
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Why PreSales Is Poised To Own The Buyer Experience: An Inside Look At Vivun
Imagine there was no Salesforce for Sales teams, Atlassian for developers, or Marketo for marketing people. That’s essentially what the situation was for PreSales teams just a few years ago: this extraordinarily important, strategic group of people didn’t have a solution designed for them. Instead, they had to combine their work using custom solutions...
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Amplifinity: Solutions for Brand Advocacy
Amplifinity enables B2B, B2C and Agencies to deploy brand advocacy strategies. Benefits of brand advocacy programs result in improved customer acquisition, the creation of loyal and accessible brand advocates, and ultimately - to drive sales. Their enterprise platform breaks down into the following areas of focus: Customer Touchpoints - AMP integrates...
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The Zero-Cost Problem: Why SPAM Dominates Social Media (Including X)
For two decades, the economics of spam have remained unchanged. It costs nothing to send a thousand messages, a million mentions, or a billion impressions. On social media, where attention is currency and distribution is automated, this imbalance fuels the persistence of spam. Every fake account, bot-driven reply, and engagement farm thrives on one...
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The Impact of Going Global with Your Mobile App
With 7,000 languages in the world and growth internationally for mobile applications, you're most likely selling yourself short if you go to market with an app that doesn't support localization... er localisation. Interestingly enough, Mobile apps that support English, Spanish, and Mandarin Chinese, can reach half the globe It's important to note that 72% of app...