This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How to Estimate Your Next Web or Development Project
When is it going to be done? This question looms over every project, often posing one of the most challenging aspects of quoting timelines. While experience should theoretically make estimation more predictable, each new project is unique, carrying its unseen obstacles. Projects can be delayed by factors entirely out of your control, from minor API changes to unforeseen client delays.…
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How Startups Can Overcome Common Marketing Technology Challenges
The term “startup” is glamorous in the eyes of many. It evokes images of eager investors chasing million-dollar ideas, stylish office spaces, and limitless growth. But tech professionals know the less glamorous reality behind the startup fantasy: just gaining a foothold in the market is an enormous hill to climb. At GetApp, we help startups and other businesses find the…
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Crayo: Create Viral-Ready Video Clips in Seconds Using AI
Video content creators face the challenge of consistently producing engaging short-form content that stands out on platforms like TikTok, Instagram, and YouTube Shorts. Traditional video editing can be time-consuming, with manual clipping, subtitle generation, and optimizing videos for specific platforms. For creators who need to scale their content production efficiently, Crayo AI offers an all-in-one solution to streamline and simplify…
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5 Keys to Your Successful Personal Brand
I had a conversation with one friend today and got an email from another asking my advice on how to build their personal brand… and ultimately profit from it. This may be a topic that’s better answered by friend Dan Schawbel, a personal branding expert… so keep an eye on his blog. I’ll share my thoughts on what I’ve done…
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Will Enterprise IoT Help Jumpstart the Retail Industry?
Lenders are backing off financing an already ailing retail industry. Bloomberg is even predicting the Retail Apocolypse may quickly be upon us. The retail industry is starving for innovation, and the Internet of Things just may provide the boost needed. In fact, 72% of retailers are currently engaged in Enterprise Internet of Things (EIoT) projects. Half of all retailers are…
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ASP RSS Parser, Feed Reader
This weekend, I’ve been glued to my laptop, searching the net for web-based RSS feed readers. The reason is that I wanted to write an ASP RSS feed reader that would display the feed so that the content could be automatically scraped into an HTML email. So, for folks who want to reserve a portion of their email newsletter for…
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How to Sell to Executives: A Comprehensive Guide
Selling to executives presents a unique set of challenges and opportunities. Senior leaders are tasked with steering their organizations through unprecedented change while maintaining growth and profitability. They understand their business challenges intimately but may not have the time or inclination to delve into technical details or implementation specifics. This creates a delicate balance for salespeople: they must demonstrate deep…
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Hiding Your Unsubscribe Isn’t a Retention Strategy
We evaluate a lot of services so that we can write about them on the blog or utilize them for our clients. One technique we’re starting to see more and more is services that allow you to easily start an account, but they lack any means of canceling it. I don’t think this is an oversight… and it immediately turns…
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Sintra: Transform Your SEO Strategy With Your Personal AI-Helper, Seomi
As artificial intelligence reshapes the marketing landscape, AI helpers will become indispensable partners in advancing our digital strategies. Working alongside human marketers, these intelligent agents represent a fundamental shift from traditional tools to collaborative AI partners who truly understand business objectives. Unlike conventional software that requires constant human guidance, these AI agents and copilots can access company resources, learn from…
